London-based Goodstack, a SaaS and fintech platform empowering companies to integrate positive impact into what they do, has secured $28M (approximately €26.57M) in a Series A funding round.
The investment was led by General Catalyst and supported by existing investors Morpheus Ventures and Repeat (formerly Jigsaw).
Quentin Clark, MD of General Catalyst, says, “Goodstack enables its customers to serve all stakeholders—employees, customers, and communities—by supporting nonprofits and charitable giving.”
“The validation and trust that partners like LinkedIn and Canva have in Goodstack is a powerful testament to the company’s value, and combined with strong leadership, positions Goodstack well for continued success.”
Goodstack, now a 100-member team with offices in London, San Francisco, and Sydney, plans to use the funds to enhance corporate services, expand its nonprofit technology stack, and grow its team further in 2025.
Percent is now Goodstack
Goodstack (formerly known as Percent), a platform for corporate and nonprofit philanthropy, has facilitated over $1B in donations from 1 million contributions in the past year. The company rebrands to reflect its mission of uniting businesses and nonprofits to address global challenges through its platform.
For companies, Goodstack offers tools to manage donations, product giving, grants, and workplace contributions, supported by high-quality reporting. For nonprofits, it provides access to new funding streams and advanced technologies for operational efficiency.
Operating across 215+ countries, Goodstack focuses on global reach, user experience, and fostering an ecosystem of businesses and nonprofits working for a better world.
Making it easy for businesses to do good globally
Goodstack’s approach is built on three pillars: effortless impact, offering ready-to-use solutions to quickly enhance corporate impact programs; worldwide verification, ensuring compliance and enabling cross-border payment capabilities; and a unified giving platform that consolidates customer and employee donations, grants, and in-kind contributions into a single solution.
Partnering with global brands like LinkedIn, Canva, Atlassian, and Monday.com, Goodstack is set to channel over $3B in donations to charities across 215+ countries in 2024, a threefold increase from last year. Beneficiaries range from organisations like the Red Cross and Oxfam to grassroots initiatives.
Henry Ludlam, founder and CEO of Goodstack, says, “Being purpose-led is baked into our generation. People now expect companies to put purpose at the heart of what they do to make a difference to society. Today this is harder for companies than it should be.”
“Our product makes it easy for businesses to quickly build purpose and giving into their customer, employee and corporate offerings, driving significant consumer, nonprofit and investor value. Meanwhile, nonprofits are behind the private sector in terms of the technologies they are using to catalyse their purpose.”
“We aim to be the “Stripe for philanthropy” and our mission is to deliver the world’s best technology & funding to them as quickly as possible.”
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