UK-based Superhog bags €6.3M to enhance safety and security for short-term rental industry: Here’s how

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Stockbridge, England-based Superhog, an all-in-one risk management platform for the vacation rental industry, announced on Thursday that it has secured £5.5M (approximately €6.3M) in a Series A round of funding led by 6 Degrees Capital, Hambro Perks, and Solano Partners. 

Superhog Founder and CEO, Humphrey Bowles, says, “We are thrilled to have the support and trust of our investors who help us propel technology-led security in short-term rental making it more accessible for property managers, hosts, and guests around the globe.”

Superhog will use the funds to grow its product and engineering teams, bring on new senior operations hires, and deploy international hubs in the US and Australia.

The Series A investment will also help Superhog refine its risk assessment technology and strengthen its workforce to develop innovative solutions.

The UK company will use the capital to extend its market presence across key global markets, especially its commitment to short-term rental communities in the US.

Superhog: All-in-one risk management platform

Founded by Humphrey Bowles, Andrew Boldt, Leo Walton and Ben Robinson, Superhog is a risk management platform designed to enhance safety and security in the short-term rental industry. 

“Know Your Guest” is the company’s product that provides a range of tech-based AI-supported tools to ensure safety and security for hosts, operators, and guests while conducting online activities. 

The toolkit includes biometric recognition, ID verification, screening technology, automated deposit and damage waiver collection, and an insurance-backed guarantee that covers property damage caused by guests up to $5,000,000.

Over the last two years, the UK company has grown its client base to more than 800 Property Management Companies globally, and over £5M in ARR. 

Superhog has already made a significant impact in the short-term rental industry by enabling property managers and hosts to identify and mitigate potential risks, creating a safer and more secure environment for travelers.

What do the investors have to say?

Based out of London and Antwerp, 6 Degrees Capital is an early-stage VC fund that invests in European startups from Seed to Series B across Fintech and SaaS. 

Lucas Stoops, Partner at 6 Degrees Capital says, “Superhog blew us away with their incredible growth in recent years. The company has strong unit economics, and great scalability and is led by a world-class team. We are excited to join them on their journey.”

“We have been working with Superhog for several years now, and every year the team and the technology have helped us to find new and improved ways of protecting our property owners, protecting our guests, and at the same time increasing our profitability as a property manager,” says CEO Dale Smith from SDDE Smith Group.

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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