French-Italian startup Volta secures additional €5M to bridge the B2B digital gap with AI

French-Italian startup Volta has secured an additional €5M to develop a platform aimed at supporting B2B companies in digital processes.

French-Italian startup Volta, an intelligent automation platform, has raised an additional €5M, extending its total funding to €11M. This follows the company’s initial funding of €6M raised less than a year ago.

The round was led by RTP Global, a US fund with stakes in Qonto, SumUp, and Datadog. Pascal Houillon, former CEO of Cegid and Sage, is joining the venture alongside existing investors Emblem, Robin Capital, and Founders Future.

Bridging the B2B digital gap with AI

B2B commerce has been slower to adopt digital tools compared with B2C. Many companies continue to use Excel or PDF orders, email or fax communications, and separate software systems, creating delays, errors, and limited visibility. 

Meanwhile, the rise of artificial intelligence and automation is changing competitiveness standards. The French B2B e-commerce market is estimated at nearly €360B in 2024, but only 10 per cent of companies with more than 10 employees report using AI. 

Volta aims to bridge this gap by supporting SMEs and mid-market companies in their digital transition.

Founded in 2024 by Paul Guillemin and Mario Parteli, Volta provides software for B2B distribution. Its platform centralises and digitises orders, automates repetitive tasks, tracks sales activity, and includes an AI assistant for identifying sales opportunities.

Paul Guillemin, CEO and co-founder of Volta, says, “We’re building a new standard for B2B distribution players with Volta. Our AI platform integrates with existing systems (ERP, PIM, etc.), automates up to 90 per cent of manual tasks, and gives sales teams back what really matters: time for their customers and growth for their business.”

Volta provides B2B companies with a platform that integrates catalog, order, and customer relationship management in a single tool. The platform connects with existing systems such as ERP, CRM, PIM, and WMS.

The platform is built around three pillars. First, it unifies company data and all order channels, including emails, PDFs, WhatsApp, and portals, into a single stream. Second, it automates 90 per cent of manual tasks, covering order entry and updating customer and supplier prices. And third, it amplifies data by turning it into actionable information, with opportunity detection, personalised recommendations, and AI-guided business decisions.

Pascal Houillon, investor and former CEO of Cegid and Sage, adds, “Volta meets a strategic objective: to digitise operations that are still too manual and fragmented. Its modular approach and AI capabilities make it a perfect fit for the modernisation challenges facing distribution players.”

“I am convinced of the team’s potential and the relevance of their platform. With their ambitious vision and rapid execution, Volta is definitely a player to watch.”

Capital utilisation

Volta has generated over €1M in revenue in the past six months, showing adoption by retailers. The new funds will support the commercial launch of Volta’s solution, the development of its AI platform, and the growth of its team, which includes over 30 employees in France and Italy.

Thomas Cuvelier, Partner at RTP Global, says, “We choose to support companies that are truly game-changers. That’s exactly what Volta is doing: Paul, Mario, and their team have proven their ability to transform B2B commerce through ambitious vision, rapid execution, and already impressive growth.”

“Volta isn’t just digitising existing processes, it’s building a new standard that is set to become the global norm.”