Amsterdam’s YourCampus rebrands to Alleo, raises €5M from Mediahuis Ventures, Newion, others



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Amsterdam-based Alleo (formerly YourCampus), an HR platform focused on improving employee benefits and compensation, has secured €5M in a Series A round of funding. 

The Dutch startup has now raised €8.2M in total funding.

Mediahuis Ventures led the latest round alongside existing investors, including Newion, Dutch Founders Fund and ROM InWest.

Tea Elezi, an investor at Mediahuis Ventures, says, “Alleo has distinguished itself as a visionary company that is defining the future of work. Their platform uniquely allows employees to adjust their compensation to suit their life stages, providing the flexibility and personalisation that modern workers demand.”

“We are thrilled to support Alleo as it sets new standards in the employment sector and leads the evolution in secondary employment conditions.”

A new identity for growth

The rebranding from YourCampus to Alleo signifies a “new chapter” for the company, signalling its goal to make an impact in the enterprise market.

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Alleo founder, Florian Gendrault, says, “With many employers struggling to meet individual needs with standard compensation packages, Alleo commits to enhancing flexibility and transparency across all aspects of employee compensation.”

“Our platform helps employees align their compensation with their personal needs by integrating tax regulations and collective agreements effectively.”

While initially serving startups, scale-ups, and SMEs, Alleo’s recent funding round will support expansion into larger corporate markets. After a successful launch in Germany, Alleo is strategically expanding its presence in the German market.

Currently, over 20 German companies and more than 100 benefit providers are engaged with Alleo’s platform, reflecting growth in the region.

A compensation and benefits platform

Founded in 2021 by Florian Gendrault, Ruben van den Boogaard, Sven Cune, George Visniuc and Adil Bougamza, Alleo claims to meet the evolving needs of the modern workforce by offering highly personalised compensation packages.

The startup says, this approach is essential in catering to diverse demographics such as Gen Z, who prioritise flexibility, Millennials navigating housing and parenting challenges, and Baby Boomers who are focused on health and retirement planning.

Alleo prioritises personalised and inclusive total compensation solutions tailored to meet the diverse needs of different generations. They aim to create a work environment where compensation and benefits packages enhance employees’ total income and well-being.

The company empowers over 100,000 users to optimise their compensation for increased purchasing power. Its clients include Picnic, Van Lanschot Kempen, Red Bull, YoungCapital, and Van der Valk, among others.

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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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