UK’s MarTech platform Ziflow bags €18.5M to help companies automate creative workflow

|

|

Last update:

London-based Ziflow, a SaaS company that provides creative review and online proofing solutions for agencies and brands, announced on Thursday, February 2, that it has raised $20M (approximately €18.56M) in a Series A round of funding.

The round was led by US-based Riverside Acceleration Capital (RAC) and Companyon Ventures.

Automating every step of your creative workflow

Founded in 2015 by Anthony Welgemoed and Mat Atkinson, Ziflow simplifies how teams review and approve creative content in order to accomplish more together.

The company offers an online proofing platform that helps teams of all sizes streamline feedback, get aligned, and improve review efficiency. It claims to offer a secure environment where any piece of creative content can be reviewed from anywhere.

Some of its clients include Showtime, McCann Worldgroup, AWS, Weber, and Dupont.

Ziflow is a remote-first SaaS company with team members located across the globe with operations in the US, UK and Poland. The founders of Ziflow previously founded and led ProofHQ, which was acquired by Workfront in 2015.   

Capital utilisation

Ziflow says it will use the funds to grow its team and invest in product development. 

Some of the new product features this year will include:

  • Ziflow 2.0: a new dashboard experience. The dashboard will employ clever grouping and sorting to make it simple to locate the items that demand attention. Early access to Ziflow 2.0 is presently available.
  • Automation and AI-powered review: new methods to automate and provide quicker and more accurate feedback on assets, including image and text recognition, quality control, sentiment analysis, predictive approval, automated and personalised feedback.
  • More integrations: To further simplify team collaboration and approval processes, the company is expanding its library of connectors with your popular project and digital management applications. With this, the company aims to remove manual steps involved in keeping tasks and DAM systems up to date.
  • Mobile app: launching a mobile app to help manage assets and approvals from anywhere.
  • Compliance checklists: adding new features to increase accountability and adherence to regulatory standards. These features will help teams to stay compliant and reduce the risk of errors.
  • Email proofing: customers will be able to send a test email to Ziflow from their engagement platform and automate the feedback-gathering process prior to sending their recipient list.

The investors

Riverside Acceleration Capital (RAC) offers flexible growth capital to expansion-stage B2B software and technology companies. RAC is part of The Riverside Company, a private equity firm focused on backing growing businesses valued at up to $400M. 

Since its inception in 1988, Riverside has made over 650 investments. The firm’s international PE and structured capital portfolios include more than 100 companies.

Companyon Ventures manages post-Seed, pre-expansion investments for capital-efficient B2B technology firms that have a competitive edge in their product/market fit and distribution economics.

Topics:

Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

Partner eventsMore events

Current Month

02apr(apr 2)8:00 am04(apr 4)6:00 am0100 Europe 2025

Share to...