French startup that aims to become Adobe of mobile creativity apps snaps €50M funding
Founded in 2012, MWM develops music apps, including edjing Mix, the world’s most downloaded DJ app, and more. Recently, the company has announced a new Series B funding round of €50 million led by blisce/, Idinvest Partners, Bpifrance via its Large Venture fund, Aglaé Ventures, as well as with Xavier Niel who also joined the round. With this round, MWM has raised €60 million in total funding since its inception.
Jean-Baptiste Hironde, founder and CEO of MWM, said:
“In 2019, in-app purchases on the App Store generated more than $120 Billion. This is huge and represents a great growth opportunity for MWM.
The French company intends to use this funding to accelerate its expansion by extending its app portfolio beyond music to digital creative practices in general. Also, the company plans to double its workforce from 70 by the end of the year.
Back in 2019, the MWM has registered more than 400 million downloads all over the world and has developed more than 15 apps covering the main music segments (Production, Gaming, Learning, and Utilities).
Jean-Baptiste Hironde added:
Unleashing people’s creativity has always been close to our hearts. In only a few years, we have become a key player in the music app market, which is, without a doubt, one of the fundamental pillars of the creative industry. Today, we aim to go one step further and position ourselves as the leading provider of the first creative apps suite for all. Creativity is a basic need, and we want to share with the world this means of self-expression and foundation of personal development.
Main image picture credits: Edjing Mix
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