Dublin-based Accenture, a company that offers consulting and IT services, announced that it has agreed to acquire GemSeek, a Bulgaria-headquartered customer experience analytics provider. Terms of the deal were not disclosed.
GemSeek specialises in providing insights, analytics, and AI-powered predictive models to help global businesses understand their customers.
GemSeek is the latest addition to Accenture Song’s acquisitions, joining Work & Co, Rabbit’s Tale, ConcentricLife, Fiftyfive5 and The Stable.
Aim of the acquisition?
In a dynamic business landscape where 78 per cent of leaders see people changing faster than their business can adapt, and over half of consumers want quicker responses, GemSeek, alongside Accenture Song, aims to help clients understand customer perspectives and make data-driven decisions.
GemSeek will strengthen Accenture’s commitment to investing in data and AI capabilities through Accenture Song, a tech-powered creative group that aims to assist clients in business growth and maintaining relevance with customers.
Max Morielli, president for Europe, the Middle East and Africa, for Accenture Song, says, “Within GemSeek, we found a team of like-minded thinkers, aligned with our purpose to provide clients with means to understand their customers’ needs better, and define new ways of engagement that will drive growth during these times of change.”
GemSeek’s 170+ employees in Bulgaria and the UK will join Accenture Song, expanding its presence and services in Europe, the Middle East, and Africa.
GemSeek employees will be the founding team for Accenture Song in Bulgaria, working alongside over 1,100 professionals from Accenture’s Advanced Technology and Intelligent Operations Centers.
Offering an AI-driven experience intelligence services
Established in 2011, GemSeek specialises in advanced analytics and customer experience programme management, serving industries like telecommunications, healthcare, consumer goods, and financial services.
With a focus on optimising customer experience, GemSeek helps clients enhance relationships and operational efficiencies.
Petko Tinchev, CEO of GemSeek, says, “We are thrilled at the opportunity to join Accenture and offer innovative and award-winning solutions to clients seeking to prioritise the customer agenda.”
“Our extensive background in customer experience analytics complements Accenture’s deep expertise in data and AI. We are confident that our combined passion will empower us to deliver a truly integrated customer perspective and cutting-edge solutions, driving greater value for enterprises globally.”
Brief about Accenture
Accenture is a professional services company that assists large enterprises, governments, and other organisations in developing their digital core, optimising operations, accelerating revenue growth, and improving citizen services.
The company offers a variety of services, solutions and assets spanning strategy & consulting, technology, operations, Industry X, and Accenture Song. These enable the firm to assist its clients in succeeding and building trusted, long-term partnerships.
Currently, Accenture has 733,000 employees serving clients in more than 120 countries.
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