Dutch-based ADG to sell five of its subsidy companies to French family-owned business PROMAN Group; Here’s why

Netherlands-based ADG services group, which is active with 12 subsidiary companies in the cleaning & facility management, care & welfare and personnel services sectors, announced that it intends to sell its subsidiaries Timing, InPerson, Personality, Doordoeners, and Youbahn to the French international PROMAN Group.

The sale is expected to be completed in the third quarter of 2022.

With this development, ADG’s people services portfolio is being phased out. The planned sale is in accordance with the company’s long-term plan to concentrate on facility services. To guarantee a smooth transfer, ADG will keep a minority share.

Hans Kroeze, GM of ADG services group, says, “Timing and the other companies in the personnel services branch have grown into healthy, robust companies over the years at ADG. With PROMAN, we have found a buyer who shares the same family values ​​as ADG, combined with many years of experience and specialisation in the temporary employment industry in 16 countries. We are therefore confident that our businesses will continue to thrive outside of ADG. The sale fits in with our strategy to focus more on the facilities branch of our company.”

Everything you need to know about ADG

The ADG service group traces its roots back to Joop van Riemsdijk’s cleaning firm Asito, which was established in 1952. It all started 65 years ago with cleaning up all the dust in Twente (eastern Netherlands). ADG is currently a family-owned and operated company.

With the acquisition of Timing in the 1970s, the first staffing activities were added to ADG’s portfolio. From 2004, ADG entered other markets in addition to the cleaning sector and the temporary employment market. As a result of this strategy, the Personnel Services cluster was expanded and the Care and Welfare cluster was developed. 

In 2011, AAFM Facility Management was added to the service group, which is now known as HEYDAY, taking a second step toward the further potential for long-term growth. In 2016, the company created and released Youbahn, followed by SOMEONE in 2017. In 2021, the firm added MB-All to its portfolio to add public safety to the mix.

Currently, ADG’s facilities branch is active in cleaning, maintenance, consultancy, interim services, and care. The company aims to become a top-3 player in all market segments.

About PROMAN Group

PROMAN is a French family-owned company that has been working since 1990 on an international representation in the personnel services sector. The company was launched by Mr and Mrs Gomez and their two sons. The eldest, Roland Gomez, Chief Executive Officer of the company, has been developing the company since its inception, while maintaining the same values.

The firm has expanded into the fourth employment agency in France and in Europe with 700 branches in 16 countries and an annual turnover of approximately €3B in 2021.

With the acquisition of Timing, PROMAN has secured a prominent position in the Dutch temporary employment market.

Roland Gomez says, “This partnership is a big step in our history. We found a company in Timing that fits PROMAN 100 per cent. I am impressed by the ambitious teams and very professional people. Timing is part of a family holding and we feel and recognise that in the corporate culture. We have a lot in common and I’m sure we can outdo ourselves together. With our Dutch companies Luba and E&A we complement each other, both in terms of customers and geographical coverage. This is the perfect time and opportunity.”