Amsterdam-based Altura, an AI-powered bid management startup, has acquired Berlin’s Tendara.
Founded in 2024, Tendara built an AI software to help government contractors find, analyse, and win public tenders, gaining customers such as AFRY and Datagroup in Germany.
With this deal, Altura looks to expand its operations in Germany and support companies entering the country’s €500B public procurement market, the largest in Europe.
Aim of the acquisition
By acquiring Tendara, Altura aims to migrate Tendara’s German clients to its own platform to support companies in securing public and private sector tenders.
Matthijs Huiskamp, Founder & CEO of Altura, says, “Germany is Europe’s largest public sector procurement market, and Tendara has achieved impressive growth in the region in a very short amount of time. This acquisition enables us to continue to build out our market leadership in Europe.”
“By enabling bid teams to collaborate more effectively with stakeholders, centralise their data, and enable AI-driven, agentic workflows, we’re laying the foundation for a simpler, more powerful way to navigate complex bids. That applies both to teams that sell into the public sector and to private companies, which are increasingly using formal tenders to reduce procurement risk on complex, high-value purchases.”
The acquisition supports Altura’s goal to lead bid management in Europe, following its €8M Series A funding round in June, led by Octopus Ventures. The funding is supporting Altura’s expansion into the UK, including a new London office and the launch of autonomous AI agents in its bid management platform.
Julian Shergill, Founder and CEO of Tendara, adds, “Tendara’s mission has always been clear: make it easier for companies to win public tenders. Altura has emerged as a leader in bid management, launching in the UK this year. It has demonstrated that it has the team, tech, and scale to expand fast across Europe, and we’re excited to see it carry its vision forward and deliver even greater value to customers in Germany and across the continent.”
Brief about Altura
Altura aims to address inefficiencies in bid and RFP processes by reducing manual work and improving collaboration.
Matthijs Huiskamp says, “Procurement processes are growing more complex, and bid teams are under pressure to manage increasingly demanding tender and RFP submissions while coordinating input from numerous subject matter experts from the likes of legal, compliance, technical and more. Addressing this complexity is an area where intelligent automation and AI can make a real difference.”
Altura’s software centralises knowledge, automates workflows, and supports team coordination. An AI co-pilot powered by Large Language Models assists with data search, information summarisation, and content generation.
The platform also automates tasks such as finding relevant tenders, supporting bid decisions, and reviewing past performance. AI agents learn from experts to draft responses, identify risks, and provide win-loss insights.
Since its launch in 2021, Altura has expanded across the Netherlands, Belgium, Luxembourg, Denmark, and the UK, serving enterprise clients such as Adecco, EY, and Ricoh. Its investors include Octopus Ventures, Curiosity, Fortino Capital, and P1ST.
