Amazon.nl now live in The Netherlands: Everything you need to know

Reports were rife in January 2020, that e-commerce tech giant Amazon was planning to launch Amazon.nl to offer physical product categories (marketplace) available to Dutch customers later this year. Now the news is in, that from today, customers can visit Amazon.nl, shop from more than 100 million products across more than 30 categories and get them delivered at home. Earlier, only books could be bought from the Dutch version of the American online store.

Now, Amazon.nl will offer all including Consumer Electronics, PC, Sports & Outdoors, Tools, Toys, Home & Kitchen, Home Improvement, Beauty, Fashion, Shoes, Kindle E-readers, Ring Video Doorbells as well as Fire TV Stick devices. 

Wide range for selection and free delivery from €20

Also, customers will be able to enjoy free delivery on eligible orders above €20, sold and fulfilled by Amazon.

Alex Ootes, Vice President EU Expansion at Amazon said:

With Amazon.nl, we want to provide what our Dutch customers have been asking us for: the ability to shop on a single Dutch Amazon store, with access to local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery. It is our mission to offer our Dutch customers a vast selection, low prices and a convenient experience and we are committed to working hard every day to meet their high expectations.

The customers will also be able to shop from the Amazon Shopping app. The selection on Amazon.nl includes products offered by Dutch brands like Philips, Rituals, Friesland Campina, Hunkemöller or Scotch & Soda as well as international brands like Samsung, Bose, Mattel, Hasbro, Lego, Bosch. 

Roeland Donker, Country Manager of Amazon.nl said:

Today is only the start of Amazon.nl. As we are focused on the long-term, we will strive to offer an ever-improving customer experience that we hope customers will love. We will continue to work hard to earn the trust of Dutch customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.

Growth opportunities for Dutch businesses 

With the launch of Amazon.nl, the tech major points that it will be easier for Dutch businesses to sell their products on Amazon, reach more customers and expand. Amazon will offer selling partners access to easy listing tools, payment processing and credit card fraud protection, promotional features to help them get discovered by customers and reports and analytics to improve selling. 

Amazon stores connect customers to find millions of unique products and helps selling partners – many of whom are small and medium-sized businesses – reach more than 300 million active customers worldwide. As per the company press release, in 2019 nearly 225.000 of small and medium-sized businesses surpassed $100.000 in sales in Amazon’s stores worldwide. Dutch companies interested in selling on Amazon.nl can find more information on the official site. 

Roeland Donker added:

Today, thousands of local selling partners are offering their products on Amazon.nl and on our other Amazon stores across the EU as well as in the US. We hope that international customers will come to enjoy this Dutch selection and help grow these businesses with every purchase they make. Small and medium sized companies selling in Amazon stores created an estimate 1.6 million jobs worldwide and we hope to see Dutch companies prosper in the same way.

Here is what Amazon’s selling partners Innr Lighting and Boska say about selling on Amazon:

“Rob and I co-founded our company for affordable, easy to use smart-lighting products in Hilversum 2012 and started selling on Amazon.co.uk four years ago. What was meant to be an experimental move, quickly became our most important online sales channel. Customers can find our products ranking high in the light categories on Amazon.co.uk. Today, our partnership with Amazon has extended to selling across the EU, with the help of the pan-European “Fulfillment by Amazon” program. At the end of last year, we took the next big step and started exporting smart Innr light bulbs to the US. While we appreciate the access to millions of international customers, Amazon also provides something else: Quick and insightful feedback from our customers, which we use to constantly improve our products as well as the way we present them. This helps us to improve and innovate very quickly and also creates learnings for our overall sales partnerships.” Jeroen Dalderop, Co-founder & CEO of Innr Lighting.

“Boska Food Tools has over 120 years of experience in making tools for cutting and serving cheese and we are proud of the success that our family business is generating through our high quality and timeless design products. We started selling on Amazon.com about three years ago and are now ranked #1 in cheese knifes and our Boska Monaco Cheese Slicer has an incredible 4.5 star rating from our customers in the US. In 2019 we expanded our business to Amazon.de and are looking forward to offering our continuously expanding product range to customers in the Netherlands on Amazon.nl.” Martijn Bos, CEO of Boska Food Tools for Life.

Read more about the competitors already existing in the market over here.

Main image picture credits: Amazon

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