Amsterdam-based Alleo acquires CultuurWerkt! to weave culture into employee benefits

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On Tuesday, Amsterdam-based Alleo (formerly YourCampus), an HR platform focused on improving employee benefits and compensation, announced that it has acquired home-grown CultuurWerkt (formerly Bedrijfs Cultureel Abonnement).

The acquisition announcement comes around a year after raising €5M in a Series A round of funding. Along with the funding, the company also rebranded from YourCampus to Alleo.

Founded in 2001 by Joop van den Ende, CultuurWerkt! aims to make culture more accessible for working professionals in the Netherlands.

It has become the leading company in cultural activation, working with over 400 cultural organisations and reaching over 100,000 employees through companies like De Nederlandsche Bank, PostNL, and Amsterdam UMC.

Michel Schreurs, Director of CultuurWerkt!, states, “Employers are increasingly looking for a comprehensive package that can be integrated with their HR software, and Alleo offers an ideal solution for this. With Alleo’s technology and scale, we can take our mission to the next level and enable even more people to enjoy the power of theatre, museums, and everything the cultural sector has to offer.”

The acquisition

With this acquisition, Alleo aims to strengthen its mission to enhance employee engagement by combining technology with a wide range of benefit providers.

The Amsterdam-based company aims to give culture a stronger position within employee benefits.

With the acquisition move, Alleo’s reach expands to more than 200,000 employees.

Employers and employees can now benefit from a comprehensive benefits platform, which now includes a wide range of cultural activities, from theatre and concerts to museum visits.

The integration of CultuurWerkt! into Alleo’s platform will begin in February.

Post acquisition, existing CultuurWerkt! customers will retain access to the familiar offerings while also having the option to benefit from Alleo’s broader range of services.

A compensation and benefits platform

Founded in 2021 by Florian Gendrault, Ruben van den Boogaard, Sven Cune, George Visniuc, and Adil Bougamza, Alleo claims to meet the evolving needs of the modern workforce by offering highly personalised compensation packages.

The startup says, this approach is essential in catering to diverse demographics such as Gen Z, who prioritise flexibility, Millennials navigating housing and parenting challenges, and Baby Boomers who are focused on health and retirement planning.

Alleo prioritises personalised and inclusive total compensation solutions tailored to meet the diverse needs of different generations.

They aim to create a work environment where compensation and benefits packages enhance employees’ total income and well-being.

The company empowers over 100,000 users to optimise their compensation for increased purchasing power. Its clients include Picnic, Van Lanschot Kempen, Red Bull, YoungCapital, and Van der Valk, among others.

Florian Gendrault, CEO of Alleo, explains, “Leisure activities through culture have long been an important part of our offering. Studies repeatedly show that experiences, such as attending a concert or theatre performance, create lasting memories and strengthen the bond between employees and employers. With CultuurWerkt!, we not only make culture more accessible but also an even greater part of flexible employee benefits. This allows us to inspire employees and help employers make their benefits more attractive.”

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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