After selling its Dutch subsidiary, Amsterdam’s BUX Holding offloads its UK subsidiary to UAE’s Asseta Holding

Amsterdam-based BUX Holding B.V. has sold its UK subsidiary, BUX Financial Services Limited (BFS), to Asseta Holding, the parent company of UAE-based APM Capital. 

BFS, licensed by the Financial Conduct Authority (FCA), offers Contracts for Difference (CFDs) and spread betting to retail and professional clients.

BUX Holding B.V. offers a trading platform through its subsidiaries, allowing investors to trade CFDs on indices, shares, commodities, and interest rates. The company serves customers in the Netherlands.

Salim Sebbata, CEO of BUX Financial Services Limited, adds, “We are thrilled to join forces with Asseta Holding and APM Capital. This acquisition marks a new chapter for BFS, one that promises growth and delivery of innovative financial solutions to our clients. APM Capital’s reach and robust resources will undoubtedly elevate our capabilities and market presence.”

Aim of the acquisition

APM Capital’s acquisition of BFS highlights its commitment to expanding its investment portfolio and enhancing global service offerings. BFS clients will benefit from improved service and a wider range of financial products.

The sale of BFS is part of BUX Holding’s divestment strategy, following the sale of its Netherlands-based business to ABN AMRO.

Founded in 2014 by Egbert Pronk, Joost van de Wijgerd, Nick Bortot, and Robbert Bos, BUX simplifies investing by allowing clients to trade fractional shares, ETFs, ETCs, and cryptocurrencies through a single mobile app. The Dutch neobroker operates in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.

Yorick Naeff, CEO of BUX Holding, says, “We are in the process of divesting all the remaining regulated subsidiaries of BUX Holding. With the sale of the Netherlands, and now the UK-based business, only the Cyprus-based business remains.”

Asseta Holding’s acquisition of BFS aligns with its international expansion plans, positioning BFS as a sister company to APM Capital to broaden its global footprint and enhance service offerings to a diverse client base.

Brief about APM Capital

Founded in May 2021, APM Capital is a UAE-based investment firm fully owned by Asseta Holding Limited, is dedicated to providing “top-tier” financial services and investment solutions globally. 

Focused on strategic growth and client satisfaction, APM Capital continues to expand its international presence and diversify its investment portfolio. 

The firm aims to solidify its leading position in online financial services by offering distinctive tools tailored to individual investment needs, providing Forex, CFD, and Exchange Listed Derivatives trading services to retail and professional customers worldwide.