Italian startup Cassandra.app raises €2M to improve advertising strategies with AI: Know more

Milan-based Cassandra.app, an AI-powered platform focused on media mix performance and advertising ROI, has raised €2M in a seed funding round.

The round was led by Italian Founders Fund, with participation from PitchDrive, Webranking, Mana Ventures, Lorenzo Lato, and Marco di Pietro.

An AI budget allocator

Founded in 2023 by Gabriele Franco and Cristian Nozzi, Cassandra.app specialises in optimising advertising investments using artificial intelligence. 

The platform employs machine learning algorithms to improve media mix effectiveness, offering brands and marketers tools to maximise return on investment.

Cassandra.app replaces outdated models like last-click attribution and third-party cookies with AI-driven Marketing Mix Modelling and Incrementality Testing. Its technology analyses advertising data, identifies inefficient budget allocations, and suggests optimised spending strategies. 

The company has reached €1M in Annual Recurring Revenue within 16 months and recently integrated with Meta as a Marketing Mix Modelling partner.

Co-founder Franco, says, “The future of marketing can no longer rely on outdated models. Thanks to AI and machine learning, Cassandra.app empowers brands to make data-driven decisions and optimise their budgets with scientific precision.”

Currently, the company supports over 60 clients worldwide, including Treedom, Verisure, Ferragamo, Urban Armor Gear, and Baltic Born. The platform analyses over €500M in advertising investments annually.

Capital utilisation

Cassandra.app will use the funds to support international expansion, further develop its AI-powered Marketing Mix Modelling as well as expand its team. The company also plans to integrate Google’s Meridian technology within three months.

Co-founder Franco, says, “Securing this funding is a major step forward for us. This will enable us to further strengthen our product and accelerate our expansion into key global markets. Our goal is to empower brands with cutting-edge tools for data-driven advertising optimisation, and this investment brings us closer to that vision.”

“We will be recruiting top talents and accelerating both our technical 12-month roadmap and commercial outreach. With this new funding, Cassandra.app is poised to strengthen its position in the global AI-based advertising investment optimisation sector.”