Danish online cosmetic startup Goodiebox raises €5.7M to boost growth in Europe

Danish online cosmetic startup Goodiebox raises €5.7M to boost growth in Europe

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Goodiebox, a Copenhagen-based beauty-tech startup, has announced the close of a €5.7M Series A funding. Behind the €5.7M funding is new and existing investors, including InQvation and The Danish Growth Fund.

The new investment will be used to fuel Goodiebox’ growth in Europe, as the company aim to have 150,000 subscribers and €3,3M in monthly revenue by the end of 2019.

Founded in 2012, Goodiebox provides a monthly subscription for a box of customized beauty products targeted for women. Additionally, the company has developed its own range of cosmetics and skin care products under the name Comme Deux. It is a community-developed beauty brand based on hundreds of thousands of insights from Goodiebox members.

Speeding up expansion

At the moment, Goodiebox has approx. 80,000 subscribers in Denmark, the Netherlands, Sweden, Norway and Belgium. Later this year, the startup plans to expand to four new markets, including Germany.

“We have been able to roll-out to other European countries like the Netherlands, Norway and Belgium based on our great performance in Denmark. In the last 12 months we have gained a lot of experience which we have used for fine-tuning our playbook for launching in new markets – we are now ready to speed up our European expansion,” says Rasmus Schmiegelow, CEO and co-founder of Goodiebox.

“Every person in our 100 (wo)man team is working day and night to deliver not just beauty but happiness to all our members. This uncompromising focus on our members is setting Goodiebox apart from our competitors.”

The latest funding round brings the total amount raised by the company to more than €9 million.

— Press release

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