London-based Passionfruit, a freelancing platform for Gen Z, announced that it has raised $4.3M (approximately €4.3M) in a seed round of funding co-led by firstminute Capital and Playfair.
FJ Labs, and Portfolio Ventures, along with scouts from Atomico, Accel, and Notion, also participated in the round.
Passionfruit has been also supported by founders and early executives of companies such as Stripe, Airbnb, Deliveroo, Turo, Trouva, and Workday, and operating partners from Softbank and L Catterton.
Passionfruit solving the pain point
As the traditional paradigm of full-time, on-site firm employment begins to lose prominence, a new age of work is starting to emerge. One of the defining characteristics of this period pertains to control: today’s youth want to direct their professional lives on their terms. It is not ‘cool’ to climb the ladder of a single company for your whole career any longer.