UK-based Humanising Autonomy bags funds for its behavioural AI platform

London-based Humanising Autonomy, a company building the global standard for human-machine interactions, announced on Tuesday that it raised debt funding from Silicon Valley Bank UK, a financial partner shaping the innovation economy.

The amount of the current round remains undisclosed. The funding follows the company’s $11M Series A round raised in October 2021.

Bailey Morrow, MD, Venture & Growth at Silicon Valley Bank UK, says, “We are excited to be partnering with Maya and the Humanising Autonomy team on their next phase of growth. This technology is critically important in helping bridge the gap between humans and machines, allowing both to interact and create a safer environment.”

“With continued advancements in AI, we think Humanising Autonomy is well positioned to create an ethical and conscious foundation for the future of behavioural AI,” adds Morrow.

Capital utilisation

Humanising Autonomy says the money will help support its growth into new markets as well as the ongoing implementation of its moral AI computer-vision technology across the mobility and smart spaces industries.

Maya Pindeus, co-founder of Humanising Autonomy, says, “The demand for human-centric technology is at its peak, and we’re excited to have the support from Silicon Valley Bank, to scale our work in translating human behavioural context into a language that automated and semi-automated technology can understand so that products and experiences are safer, efficient and more pleasant for people.”

Behaviour AI Platform

Founded in 2017 by Leslie Nooteboom, Maya Pindeus, and Raunaq Bose, Humanising Autonomy aims to change the way machines understand humans. Its Behavioural AI platform uses computer vision software to understand and predict human behaviour from camera images and videos.

The startup’s technology offers actionable data and insights that companies can use to make operational choices, lower risk, and improve customer experiences by connecting to an existing camera platform or video stream.

Pindeus believes people are interacting with machines more than ever before. “Whether we’re walking, shopping, driving, looking at billboards, or just being at work, our world is laden with automation that doesn’t understand how people behave. That lack of human context leads to inefficient decisions by the machine, uninformed operational strategies by the business responsible for them and, ultimately, a poor experience for us as people.”

“Our technology is changing how machines understand people and how businesses evaluate and extract insight from their data,” adds Pindeus.

Currently, the company operates across the video telematics, construction, transportation, mobility, and intelligent video analytics sectors with an aim to improve the way societies protect, understand and engage their citizens.