Leeds-based HyperFinity secures funding to support retailers through data and decision intelligence: Know more

Leeds-based HyperFinity, a company that offers AI-powered decisions in retail, has announced a seven-figure investment to drive the next stage of its growth in the decision intelligence space.

The investment came from UK-based VC firms Anticus Partners (fund managers for Finance Yorkshire) and River Capital, as well as Snowflake Inc., the AI data cloud provider.

According to HyperFinity, the funding partners were selected based on their support for the company’s integrated model of technology and consultancy.

From Method Analytics to HyperFinity

HyperFinity provides tools and services that help retailers respond to ongoing pressures in the retail sector. These include rising operational costs, shifts in customer expectations, and challenges with loyalty programme effectiveness.

The company’s approach combines decision intelligence software with consultancy support. This combination enables retailers to use data to understand customer behaviour and make decisions across marketing, pricing, and loyalty activities. 

HyperFinity’s platform integrates these systems to support coordinated strategies, while its consultancy team works alongside clients to measure and improve performance.

Originally founded in 2019 as Method Analytics, the company rebranded to HyperFinity to align with its evolving direction and expanding client base. Since then, it has focused on helping retailers use existing data to identify patterns, improve customer engagement, and drive commercial decisions.

Pete Denby, co-founder and CEO of HyperFinity, says, “Our people plus tech formula is designed to help retailers make the most of first-party data, loyalty initiatives, and new revenue streams. We’re focused on helping retailers navigate a demanding environment by making data-driven decisions.”

Capital utilisation

The investment will support HyperFinity to accelerate its product development, particularly new and enhanced modules focused on loyalty and pricing. The company also plans to grow its consultancy team to support broader retail partnerships.

Finance Yorkshire CEO, Alex McWhirter, says, “The team at HyperFinity has established the business as a recognised decision intelligence company for the retail sector. We are pleased to invest in HyperFinity and support its aspirations to be the go-to company that delivers transformational growth in retail using data and AI.”

David Walters, Investment Director at River Capital, adds, “We are delighted to support HyperFinity in building their product offering and sales and marketing team. We are excited to see how the business continues to grow over the next few years.”