Italian start-up brumbrum secures €20M to reinvent automotive market

Milan-based eCommerce platform for car buying and leasing Brumbrum has just secured €20 million in a financing round led by Accel, with partaking from Bonsai Ventures, eVentures, and United Ventures. The startup is aiming to scale operations across Italy and further expand to other European markets.

Luca Bocchio, partner at Accel stated, “Brumbrum is part of a new wave of companies diving into the supply chain to deliver real product innovation, resulting in significant benefits for consumers. Francesco and his team are reimagining the car market, building a strong foundation for the business in a short period of time and with resoundingly positive feedback from their customers.”

Brumbrum assures the best value for money

Brumbrum showcases quite a range of used refurbished cars on its platform at affordable prices and with product guarantees. All the cars sold by the startup are undergone a car-check of 200+ points ensuring all the aspects including mechanical, electronics, body, interiors, braking and safety system.

360-degree customer support

Brumbrum facilitates its customers with hassle-free delivery in 21 Italian cities without charging extra money. Further, it provides post-sale services and free roadside assistance for up to three years.

Long-term car rental

Brumbrum offers a wide range of zero-advance rental cars for drive up to 100,000 km. The long-term rental plan also includes the above-said services for the users. Instigated in 2017, the startup is in the mission to redefine the used car sales and service in Italy.

Brumbrum founder and CEO Francesco Banfi articulated, “The car market has long been broken and needs to evolve, so we’re building Brumbrum to be the brand of choice in automotive retail. Starting with our end-to-end used car retail and Car-as-a-Service solutions; we’re putting trust, transparency, and convenience at the heart of the consumer experience.”

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