Just a happy deal! Amsterdam’s Just Eat Takeaway.com partners with McDonald’s; here’s why

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Just Eat Takeaway.com, an Amsterdam-based online food delivery marketplace, announced that it has signed a long-term global strategic partnership with McDonald’s to expand delivery. 

According to Just Eat Takeaway, this global partnership will elevate existing local partnerships and reduce complexity, while improving operational efficiency. 

In just the last five years, McDonald’s offered delivery through the McDelivery programme and has grown from 3,000 restaurants to more than 33,000 restaurants across 100 countries through partnerships with local and global platforms. 

Joerg Gerbig, COO of Just Eat Takeaway.com, says, “We are excited to announce this new partnership with McDonald’s, which represents a next step in growing a mutually beneficial food delivery business and opens the door for further growth in the markets in which the partnership is active.”

“Furthermore, the partnership will allow for Just Eat Takeaway.com and McDonald’s to partner on initiatives to drive operational improvement, providing benefit to customers through improved speed and accuracy, while accelerating McDelivery order growth. Together with McDonald’s, Just Eat Takeaway.com is committed to working on future innovations that benefit the customers, McDonald’s restaurants and couriers,” he adds.

Previous developments

Earlier this month, Just Eat Takeaway published its 2021 annual report. As per the report, the company witnessed revenue growth of 33 per cent to €5.3B in 2021, compared to €4B in 2020. The company also realised a net loss after tax of €1,044M in 2021 compared to €151M in 2020.  

Last year, Cat Rock Capital Management urged Just Eat Takeaway’s management to sell or spin-off GrubHub by the end of the year. The investor asked the Dutch company to refocus the business and address what it sees as a deep undervaluation of Just Eat’s equity. 

Cat Rock Capital is Just Eat Takeaway.com’s second-largest shareholder with a 6.5 per cent stake. 

Just Eat Takeaway: What you need to know

Founded by Jitse Groen and Piotr Czajkowski, Just Eat Takeaway claims to be one of the largest online food delivery marketplaces outside China. It is focused on connecting consumers and restaurants through its platforms. 

The Dutch company also provides its proprietary ‘restaurant delivery’ services to restaurants that do not deliver themselves. It is connected with nearly 634,000 restaurants and operates in the UK, Germany, the Netherlands, Canada, Australia, and Austria, among other countries. 

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