There was a time when marketers used to focus on promoting their marketing campaigns through SEO rankings, by using all text and no focus on visuals. However, times have changed, as the old school strategies don’t work any longer.
Texts and words are no longer enough if you wish to engage with your audience. In recent times, it’s the visual elements that come in handy and make you stand out from the crowd. It might interest you to learn that around 65% of people are visual learners.