We are at that time of the year where its showering discounts and offers everywhere, both online and offline. Well, the Christmas season is approaching soon and many would be ready to make purchases ahead of the holiday season.
Ahead of Christmas, Black Friday, which is the day after American Thanksgiving does not fail to entice buyers to purchase new stuff. It has progressed into a major shopping event from being a one-day occasion, thanks to the numerous discounts. Especially, online buyers have a wide range of options with lucrative deals across categories.
Usually, retailers across industries set their Black Friday deals as per their preferences but it is important to lure buyers for a and make them purchase. However, online retailers should know a few key strategies that will help get a slice of the massive e-commerce business ahead. If you are an e-commerce startup, then here are some tips that will be useful in boosting sales this Black Friday.
Pre-orders work like magic!
Suspense prepares people to purchase, but it has to be done right. When it comes to pre-orders you should be careful in choosing the audience who can make the pre-orders. For instance, you can choose a group of buyers such as your existing customers to pre-order related products as this could work like magic and increase sales to a great extent. Do keep in mind that people love being among a few fortunate ones to get their hands on a product ahead of others, especially when there is an irresistible deal.
Complimentary products attract buyers
Whatever be the discounts you offer, buyers will be even more interested in getting complimentary products. Besides increasing your sales, it is also important to boost your revenue during Black Friday sales. And, this is possible by providing complementary products that have a lower cost but high margin. This can be a product, an exclusive offer from partners or a gift card.
Referral discounts should be encouraged
Wondering why you need referrals? Word-of-mouth is the best means of marketing and it does wonders to increase your sales. This Black Friday sale, you will be able to witness plummeting profit with referral discounts. With this approach, there is a possibility for your sale to go viral on social media, provided you take the right efforts and execute the same effectively.
Analyse user behaviour to segment offers
If you are using a data-drive CRM software, then it will help you analyse user behaviour effortlessly. With such software, you can categorise the audience as per numerous characteristics and target the right products and offers towards them to kindle their interest and make them buy. For instance, you can categorise buyers based on their previous buying behaviour, geography, engagement levels, etc.
Utilise a countdown timer
This holiday season, being an e-commerce startup, you should heighten the curiosity of buyers with a sense of urgency. You should make entice them and make them visit your website with countdown timers in email campaigns as well as landing pages. For instance, you can keep timers that say, “Deal closes at midnight on Black Friday” or “Deal closes in 3 hours, 35 minutes, and 10 seconds” and let the timer tick continuously.
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