Babysitter platform 2Care4Kids, best known in its home country as Oudermatch.nl, is expanding to Turkey and Argentina. In the last three years, the ‘sitter startup set up shop in Italy, Spain, Norway, Finland and Denmark. Turkey and Argentina mark the company’s first expansions outside of Europe. The startup intends 2Aim4Expansion into at least two more countries within a year from now.
Growth during Crisis
Founder Jules van Bruggen started Oudermatch.nl in 2009 when he and his wife couldn’t find a daycare centre for their kid. The aim of the site was to get local parents and babysitters in touch with eachother so they could organise daycare for the kids in their neighbourhood themselves. During the Global Financial Crisis a lot of Dutch parents could no longer afford to put their children in daycare, which resulted in rapid growth for Oudermatch.nl. In 2012 the company officially named itself the 2Care4Kids Group and created an internationally scalable platform.