As there is a surge in the number of sales teams that have switched to remote working during the pandemic crisis, there is an increasing demand for the necessity of an advanced, intuitive, and efficient alternative to basic video conferencing. This is where Munich-based Demodesk that has developed a revolutionary screen sharing technology using virtual displays comes to play.
Funding to scale its software
Demodesk, the startup that revolutionises the way online sales and customer meetings are held has secured $8 million (nearly €6.7 million) funding led by Balderton Capital. The other investors that took part in the funding round are Funders Club and Target Global. And, it takes the overall funding secured by the Munich-based startup to $10.3 million (nearly €8.7 million). Demodesk will use the investment to further develop its market-leading technology, hire the best talent, and scale its operations.
“Demodesk has resonated with sales teams globally – across many sectors and industries – because it strips back sales meetings to their core; letting reps get to the heart of what they love doing,” CEO and co-founder Veronika Riederle said. “By removing the barriers of unnecessary downloads, lags, compatibility issues and restricted screen sharing, we help teams increase productivity and conversion rates. Demodesk automates sales coaching and training and cuts down time spent on manual preparation, scheduling and documentation workflows.
James Wise, Partnerat Balderton said, “Veronika has solved one of the biggest pain points of online sales meetings by capturing the very essence of what a sales meeting is really about – interacting with customers. Demodesk sits at the intersection of two big shifts, tailored video applications and more data-driven sales. While tools like Zoom and Teams have proven themselves to be essential, we are now seeing the rise of specific applications for different video use cases, and Demodesk is perfectly made for sales calls and demos. Secondly, just as new technologies are helping marketeers move from ‘mad-men’ to ‘moneyball’, we hope Demodesk can become part of a wave of new tools, from Salesforce to Gong, that are helping salespeople do their job more efficiently and effectively, as the sales profession becomes less Del-boy and more data scientist.”
Demodesk: A headsup!
The Munich-based startup founded in 2017 by Alex Popp and Veronika Riederle works with the vision to enable great customer conversations and get the most out of each online interaction. As the usual video and conference calls are often frustrating and have limited screen-sharing tools, Demodesk has built the world’s first intelligent online meeting tool for the customer service and inside sales teams and helps them close more deals faster.
In 2020 so far, Demodesk has doubled its customer base and has over 150 customers across the US and Europe. Well-known companies such as Forto, Personio, and Treatwell use this software to close deals. Notably, a US-based customer who sold solar panels door-to-door before lockdown now closes deals via Demodesk.
The online meeting tool assists sales representatives in real-time, automates CRM logging and scheduling and provides next-level analytics. Unlike traditional tools that just record a video of the presenter’s local desktop screen, Demodesk provides a 100% web-based virtual display entirely independent from the local desktop of the presenter. With this disruptive technology, it makes sales demos truly multi-player instead of one-way presentations.
Moreover, Demodesk is completely browser based and can work with any device sans any lag. It needs no downloads or timely software updates to work. The notable benefit is that this software is highly secure and fully encrypted, thereby making it possible to share data sans any threat or risk.
Main image picture credits: Demodesk