Amsterdam-based Convious, an e-commerce platform for the leisure industry, announced on Friday that it has secured an additional $9M (approximately €8.5M) in a Series A extension funding round from Wille Finance with participation from Orbit Capital and existing investors.
The announcement comes over a year after raising $12M (approximately €10.6M) in a Series A round of funding led by Begin Capital.
The extension round brings the total value of Series A to $20M (approximately €19M) in a combination of equity and debt.
Convious says it will use the funds to support its next development phase.
Convious: Helping leisure industry with core operations
Founded by Camiel Kraan, Convious provides a one-stop cloud platform for all core operations of leisure operators.
The platform enables leisure operators to connect with their visitors, enhance their experience, increase conversions, and manage all internal operations from a single place.
Convious processes all sales transactions, including tickets, food, and hotel accommodations.
Its AI-based platform helps convert visitors with personalized offers, sells tickets at dynamic real-time prices, and provides buying experience and analytics on the guests’ experience.
The platform also provides data on the guest experience, which the leisure provider can use to improve services.
Camiel Kraan, Founder and CEO of Convious, says, “Experience economy businesses have been through a tremendous amount of change and continue to transition, with emerging technologies and platforms bringing opportunities to reach new audiences and markets. This funding extension will allow us to continue to innovate at the rapid pace that we have become renowned for.”
“We represent a selection of the biggest names across the theme park, museum, zoo, and aquarium sectors and will continue to evolve our platform based on the market’s needs for all venue types, sizes, and global locations,” Kraan says.
Wille Finance invests in growth companies leading the way with software and life science innovations. The firm acts as a long-term investor and reliable partner for entrepreneurs.
Cyril Petit, Tech Investor VC Investor at Wille Finance, says, “We are happy to join Convious as a new investor and to support the company throughout its next development phase. We are joining an innovative and passionate team that strives to transform the offline entertainment industry through technology. “
“We are convinced of the company’s capacity to develop state-of-the-art solutions allowing businesses in the leisure and entertainment sector to optimise operations and revenue, thereby making Convious’s offering particularly well-suited to tackle today’s challenges,” continues Petit.
“We believe in the company’s vision and are looking forward to seeing how Convious will continue to contribute to the industry’s future,” adds Petit.
Orbit Capital is a growth-stage investor that supports European tech & tech-enabled businesses at the scale-up stage. So far, the company has invested 15 companies in their expansion with debt and equity investments.
Lukas Macko, Principal at Orbit Capital, says, “Convious is on track to become the leading Attraction Management System for large and mid-market experience economy operators. The company has shown remarkable growth and progress in recent years. It offers a comprehensive suite of modules, ranging from bookings and sales management to operations planning, and has a proven ability to devise innovative solutions. These capabilities uniquely equip Convious to address the evolving challenges of the leisure and entertainment sectors, boosting their operations and revenue.”