Social media has undoubtedly transformed the interaction and communication of individuals globally. In fact, it has become a daily practice in a lot of people’s lives. Besides being a platform for entertainment, social media acts as a crucial medium for marketing strategies in business.
Currently, the majority of SMBs use social media to build their brand online. Social media platforms are a versatile marketing tool and inexpensive. At present, there are various social platforms, but not all are created equal. So it is imperative to find out the perfect one to effectively connect with one’s target audience, particularly in business.