Based out of Madrid, FLUZO is an automatic content recognition technology provider developed on audio fingerprinting. The Spanish company has recently closed a €1.25 million led by Adara Ventures with participation from Sabadell Venture Capital, the venture capital arm of Banco Sabadell.
The company intends to use this funding to strengthen its business in Spain and to expand internationally, principally in other European markets and Mexico.
Founder and CEO José-Luis Muñoz says:
“Our proprietary audio fingerprinting technology uncovers a whole new class of data for brands and media agencies that are currently flying blind with regards to cross-media advertising research. Our mission is simple: to make cross-media measurement more intelligent.”
Aims to democratise access to cross-media advertising intelligence!
Founded by José-Luis Muñoz, Diego de Ávila, Marcos Pinazo, and Vicente Garcia in 2014, the FLUZO proposition is a Technology as a Service (TaaS) solution that is integrated into mobile applications from third party research panels or enterprises.
The company’s technology transforms the mobile phone into a passive meter that reacts to the unique digital characteristics of audiovisual content emitted by nearby devices, including linear or on-demand TV, online TV, Digital Video, Radio, Digital audio or other formats.
At an aggregated level, FLUZO enables clients to understand the impact, reach, and quality of cross-device campaigns and content within a single source panel. The solution is fully GDPR compliant.
Changing habits in consuming media!
The Advertising and Audience Measurement industry has changed considerably in recent years. Increased fragmentation and proliferation of media channels, content platforms, and devices have driven changing habits in media consumption.
Nico Goulet, the Managing Partner at Adara Ventures, says
“FLUZO has built a truly disruptive product within the very large yet slow to innovate Market Research and Audience Measurement industries. We are delighted to partner them in this next stage of their growth”.
As legacy solutions have yet to adapt to this new landscape, solutions like FLUZO are using new technologies to measure audiences across multiple devices and services effectively.
Sergio Pérez, Managing Partner at Sabadell Venture Capital:
“Banco Sabadell is always looking to fund and work with innovative solutions that can disrupt a market, and FLUZO perfectly fits this profile.”
Main image credits: FLUZO
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