For startups to be successful, it is important to have an impressive image among clients and customers. This is where PR comes to play as they are vital for the overall growth and development of these startups. Good PR agencies guide startups to shape up their image and establish a strong presence in social media networks. This way, they help startups grow their audience and build up their brand awareness.
Top tech PR agencies in Berlin
Given that PR is vital for the growth of startups, here is a list of top tech PR agencies in Berlin for the tech startup community that is buzzing in the city. The list has been compiled by our editorial team and friends in the Berlin startup community.
PIABO is a leading communications agency that focuses on a range of brands from emerging to globally recognised ones. It has a proven track record as a full-service partner that helps aspirational brands in the tech industry win market shares by helping them get the attention they deserve.
PIABO connects investors, clients, potential employees and society together and has unique strategies and data-driven approaches including storytelling and innovation economy that let it build long-term relationships with key journalists and influencers . Founded by Tilo Bonow, PIABO is located in Markgrafenstr, Berlin and its portfolio includes popular tech clients such as Shopify, Stripe, and GitHub.
Tonka is one of the leading communication agencies in Berlin that specialises in the creation of content marketing campaigns with a high reach thereby boosting both PR and SEO. This company has a good track record and is acclaimed for thousands of media hits as well as backlinks. Its data-driven and creative approach lets Tonka collaborate with clients across industries and helps them identify key topics that highlight their client expertise and hit the right audiences.
Apart from PR, Tonka also offers online and influencer marketing, graphic design and international seeding. Founded in 2010, the managing directors of Tonka are Thomas Rosenwald and Joschka Rugo. It operates from Tiergarten in Berlin since 2017 and has a portfolio of tech brands such as Outfittery, Zenjob and AirHelp.
Laika is a PR agency in Berlin that communicates the technologies and ideas of tomorrow. It specialises in DACH communications for both new and fast-growing technologies, products and services. In addition to PR services, Laika also offers photography and media training, services offered by freelancers and partners and much more to give the much-needed boost. Laika founded by Michaela Krause in 2018. It is located at Oranienburger 27 close to Hackescher Markt and its portfolio includes Twitch, LivingPackets, Chatterbug, and Orderbird among other successful tech startups.
Ballou PR in Berlin supports high-growth tech companies and helps international B2C and B2B clients with public relations, strategic consulting, and investor relations. The agency brings tech companies together with the media, influencers, partners, and customers. Founded in 2002 by Colette Ballou, this PR agency has offices in Paris, London and Berlin (Schwedter Str). It backs well-known tech providers such as Box, Mozilla, Red Hat, Taxify, Udacity and NIU.
Mika Mondo with its office in Markgrafenstraße, Berlin helps businesses throughout all the stages of growth. It enables clients to increase their credibility and reach new audiences with PR services and communications. Mika Mondo offers affordable, simple, and transparent packages that provide public relations and communication activities. Established in 2019 by Marina Korte, this PR agency services clients including Jawbone, YouTube, and ScienceSlam Meisterschaft.
Openers was founded in 2013 by Kerstin Bock, Carolin Lessoued, and Niko Woischnik. This PR agency supports innovative tech companies in Germany that contribute to the success of the digital and startup scene in the country. Located at Usedomer Str, Berlin, Openers serves clients including Atomico, Pleo, Pipedrive, Entrepreneur First, Signals, StockX, and Red Bull among others.
Frische Fische PR agency is known for the services it provides to established tech companies and startups across industries such as AdTech, IT and consumer electronics. It is renowned for fresh ideas, content expertise, and high-level communication in various tech topics. Currently, Frische Fische serves Arista Networks, OXID eSales, AppsFlyer and Zolar. Founded in 2004 by Jan Eppers, this PR agency is located at Karl-Marx-Straße, Berlin.
Mashup Communications develops communications strategies that let progressive tech companies use the power of storytelling for public relations, content marketing and employer branding. Founded in 2009 by Miriam Rupp and Nora Feist, Mashup Communications operates from its office at Schönhauser Allee, Berlin. Its portfolio includes tech clients such as Wire, Tresorit, CodeCheck, App Annie, etc.
Image credits: Deposit Photos
Disclaimer: The participants have been independently selected by Silicon Canals’ editorial team based on their experiences. However, we are thanking our partners, PIABO PR & Tonka, for their contribution