Robert van der Wallen’s Opportunity Partners plans to acquire Dutch-based BrandLoyalty International

Opportunity Partners, an investment company of Dutch entrepreneur Robert van der Wallen, announced on Thursday, March 2, that it plans to acquire Dutch-based BrandLoyalty International, a provider of tech-enabled data-driven consumer loyalty solutions.

“We are pleased to welcome BrandLoyalty to the Opportunity Partners group in this crucial time for the business,” says Robert van der Wallen, founder of Opportunity Partners. 

“This acquisition is strategically important to further strengthen our growth potential and global footprint. There is a lot of work to be done, but we are committed to making this a success and securing a sustainable future for BrandLoyalty,” adds van der Wallen. 

The acquisition will enable Opportunity Partners to step up its consumer loyalty solutions through BrandLoyalty’s global presence where it engaged with 100M shoppers at more than 43,000 stores representing 126 retailers in over 37 countries in 2022. 

“We look forward to enhancing the service offerings to BrandLoyalty’s clients to help them achieve their growth objectives. We are also excited to deepen the relationships with BrandLoyalty’s worldwide network of suppliers, who provide the array of high quality, desirable rewards that engage shoppers and their families,” van der Wallen concludes.  

The acquisition is subject to approval by relevant regulatory authorities and is expected to close in the second quarter of 2023. 

Opportunity Partners: Focus on long-term & sustainable value creation

Founded in 2017, Opportunity Partners is an investment company founded by Dutch entrepreneur Robert van der Wallen. 

The Dutch firm focuses on long-term and sustainable value creation and holds investments in several consumer and retail-focused companies.

The VC aims to invest in businesses where international growth ambitions are achieved in active partnerships with entrepreneurs and management teams. 

BrandLoyalty: Loyalty solutions

Based out of s-Hertogenbosch, North Brabant, the Netherlands, BrandLoyalty is a global provider of tech-enabled, data-driven consumer loyalty solutions to retailers globally.

The company’s solution is focused on helping partners achieve their strategic and financial objectives, from increased consumer basket size, shopper traffic, and frequency and digital reach to enhanced programme reporting and analytics.