Here’s why Italy’s largest family-owned food, welfare services company has acquired this Milan-based food delivery company

Pellegrini Spa has acquired a majority stake in Milan-based Mymenu, an Italian food delivery company that specialises in high-end restaurants and food providers. As part of this acquisition, Mymenu, led by its founders, along with the entire team, will be managed as an independent business unit within Pellegrini Group. 

“The deal represents an important milestone for Mymenu and for the whole Italian ecosystem, revealing how the pandemic has accelerated the need of digital transformation for big corporations,” says the company. 

MyMenu

Founded in 2013 by Edoardo Tribuzio, Giovanni Cavallo, and Lorenzo Lelli – Lelli, Mymenu is an Italian company dealing with B2C food delivery and B2B welfare solutions. It has a team of 20 people and around 600 drivers supporting in the logistics operations. Its services are available in Milan, Bologna, Padua, Modena, Brescia, Verona.

By joining the Pellegrini Group, “Mymenu will have access to hundreds of corporate customers always in need of new services,” says the company. 

“We are enthusiastic to be now part of one of the largest groups of the food market in Italy: this exit is an important milestone for the Italian ecosystem as it represents how tech companies and big corporations, also thanks to an important boost given by the recent pandemic, are doing their best to create value and innovate together,” comments Giovanni Cavallo, president and co-founder at Mymenu.

According to Crunchbase, Mymenu counts P101 Ventures, Club Italia Investimenti and Nanabianca as its investors. During 2020, the company was able to almost double its total sales and reach breakeven point. 

About Pellegrini

Pellegrini, founded by Ernesto Pellegrini in 1965, is the largest family-owned food and welfare services company in Italy. With around 10,000 employees and headquarters in Milan, Rome, Mendrisio (Switzerland), the company registered nearly €700M in revenue in 2019. The company is in the services market – from catering to food supplies, meal vouchers, corporate welfare, vending services, cleaning, and integrated services.

Ernesto Pellegrini was the chairman and owner of Football Club Internazionale Milano from 1984 to 1995. His son, Valentina Pellegrini is the vice president of the company and  supports his father in managing the company.

With this acquisition, Pellegrini will have access to Mymenu’s tech assets and digital skills. “By acquiring Mymenu, we aim to reach new markets and new target customers in a landscape in continuous evolution, such as smart working. We want to expand the offer for our customers, their employees and their families, taking care of their welfare even off work,” comments Valentina Pellegrini.