Berlin-based PIABO Communications, a communications agency for innovative companies, has announced its acquisition of Munich’s PR and social media firm Startup Communication.
Founded in 2016, Startup Communication is a PR and online marketing agency specialising in supporting startups and fast-growing companies, particularly those aiming to enter the German market.
With a focus on the tech sector, the agency aims to deliver impactful communication strategies that resonate with target audiences. Startup Communication emphasises the importance of clear messaging, strong market launches, and thought leadership to help clients stay ahead of trends and stand out in competitive landscapes.
The agency’s approach combines pragmatism and innovation to ensure effective visibility and success.
Aim of the acquisition
This strategic move aims to expand PIABO’s presence in Munich, a European technology, media, and innovation hub.
The acquisition also strengthens PIABO’s expertise in serving high-growth tech companies and enhances collaboration with both local and international clients. PIABO’s clients include names such as Staffbase, Swappie, and Xentral.
The Munich team will grow by ten additional experts, forming a 15-person unit under the leadership of Carina Goldschmid, who will assume the role of Unit Director.
Tilo Bonow, founder and CEO of PIABO Communications, says, “The acquisition of Startup Communication is a strategic step to expand our presence in Munich. Munich is not only relevant due to its large number of technology companies, but also because of its role as an innovation and startup hub, as well as being home to innovative SMEs.”
“With a strong team on-site, we can respond more quickly to our clients’ needs and further solidify our position as market leader.”
Expansion in Munich
The integration of Startup Communication marks a key milestone for PIABO in strengthening its presence in Munich.
Carina Goldschmid, founder of Startup Communication, says, “By integrating with PIABO, new opportunities open up for both our clients and our team. PIABO is a leader in data-driven, 360° communications in the digital and technology sectors. Our network will be significantly strengthened by expanded resources and expertise.”
Daniela Harzer, MD & COO of PIABO Communications, adds, “We have come to know Carina as a fantastic entrepreneur who offers integrated communication with great passion and at a high level of quality.”
“We are also gaining a very experienced team of communication consultants, who bring a high level of expertise in the technology and digital sectors, further enriching PIABO in a sustainable way. The exchange of knowledge and experience will create synergies that foster innovation and creativity – key drivers for our continued growth trajectory.”
Brief about PIABO Communications
Founded in 2006 and led by CEO Tilo Bonow, PIABO is a full-service communications agency specialising in the digital economy. It provides international media visibility for clients across various sectors, including e-commerce, fintech, healthtech, AI, and greentech.
The agency offers services such as public relations, social media management, brand strategy, content marketing, and influencer relations. PIABO has been a strategic partner for companies looking to achieve growth both locally and globally.
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