Copenhagen-based Podimo, a podcast and audiobook subscription service in Europe, has acquired Amsterdam-based podcast production house Tonny Media, enhancing their partnership.
Both companies will continue to operate independently while collaborating on sales and expertise, with no changes to the content enjoyed by their listeners.
Founded in 2020 by Titus van Dijk, Jaap Reesema, and Sander Schimmelpenninck, Tonny Media is a media company known for its podcast production. The company also develops video formats, advertising campaigns, and media strategies.
Podcasts from Tonny Media include “The Self Podcast” by Sander Schimmelpenninck and Jaap Reesema, “Geuze & Gorgels” with Monica Geuze and Kaj Gorgels, and “Marc-Marie & Isa Find Something and Aaf & Lies Solve It Again.”
Aim of the acquisition
Podimo and Tonny Media, already partnered since 2022 with Tonny producing exclusive shows for Podimo, are now reinforcing their commitment to offer Dutch listeners a wider range of high-quality content.
The merger will enhance their ability to attract larger advertising partners through the combined strengths of their sales teams, providing Dutch creators with more revenue opportunities and better support for growing their audiences.
Tonny Media CEO, Titus van Dijk, says, “Tonny Media has grown into one of the most exciting media companies in the Netherlands over the past few years. Our dream was to build an ‘idea factory’ where all of our ideas could become reality.”
“Over the years we have succeeded in turning our ideas into unique content—ranging from podcasts to social media channels to TV productions, but we’re far from finished. We want to provide more revenue streams to our creators, have more expertise on both formats and monetisation, and have a strong partner to fuel our international ambitions.”
“That’s why it’s time to take the next step with Podimo, who ultimately has the same ambitions and values that we do. Podimo provides Tonny Media the opportunity to grow even further in everything we do.”
Podimo Chief Content Officer, Sachin Doshi, adds, “The Netherlands is an important market for us, and our goal is to support Dutch creators in every way possible. Subscription remains the engine of our business, but we know that providing more options is key for creators and to our growth.”
“The acquisition of Tonny Media is part of Podimo’s broader strategy to partner with like-minded companies across markets to jointly build the future of podcasting, enhance creator opportunities, content diversity, and audience engagement.”
Podimo’s profit in the Netherlands
Podimo, launched in the Netherlands in 2022, offers podcasting and audiobook subscription services, with a presence in seven markets and plans for further expansion.
The platform promotes local content and diverse voices, offering various original and exclusive ad-free podcasts, global RSS feeds, and audiobooks.
Podimo supports spoken audio creators with alternative revenue streams and content validation, allowing them to focus on their craft. The app delivers personalised audio experiences through a mix of human curation and AI.
The company strengthened its presence by acquiring production house Dag en Nacht Media, introducing additional revenue streams like advertising. This move contributed to Podimo’s profitability in the Dutch market, where the company now boasts 100 exclusive and in-house productions, including “Moordcast”, “Man man man, de podcast”, “Alle Geschiedenis Ooit”, and “Bankzitters: Achter de Schermen”.
According to Podimo, the acquisition of Tonny Media is seen as a logical next step to further support creators in the Netherlands.
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