Over the past years, podcasts have seen a steady rise in popularity. Considering people’s on-demand lifestyles, it’s not surprising that podcasts have become favorites of the audio realm — not only for consumers and content creators but also for advertising platforms.Â
According to a report published by market research store Research and Market, the Global Podcasting Market size is expected to balloon to $41.8B by 2026 at a market growth of 24.6 per cent CAGR. The report also states that the projected success is mainly due to the accessible nature of the medium and the rise of at-home listening during the COVID-19 pandemic.Â