Amsterdam’s Sijthoff Media acquires Business Insider Netherlands; Here’s all you need to know



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Amsterdam-based Sijthoff Media, a cross-media publisher of news and creative content in government, IT, marketing & communication, and other fields, announced on Tuesday that it has acquired Business Insider Netherlands, an online platform for business news.

With this development, Sijthoff Media says it has further strengthened its position in the Dutch media landscape. The new combination will consist of 200 employees with a turnover of approximately €30M and a combined reach of 3.5 million unique visitors per month.

Brief about Business Insider Nederland 

Business Insider claims to be the largest business news website in the Netherlands with coverage of entrepreneurship, career, personal finance and tech. Currently, it has more than 2.2 million unique visitors per month. The platform is the Dutch edition of Business Insider, the largest business news brand in the world, part of Insider Inc.

On behalf of Business Insider, Stefan Smit, co-publisher & CCO, and Jeroen de Boer, co-publisher & Editor-in-Chief, say, “We’re proud to be part of Sijthoff Media, one of the fastest-growing media companies in the Netherlands. We look forward to working together with the editorial and commercial teams to accelerate the growth of Business Insider Netherlands and BI Studios. In the next weeks, we will organise different activities to further elaborate on this new combination, starting at the Cannes Lions this week.”

Everything about Sijthoff Media

Founded in 2010, Sijthoff Media is a cross-media company specialising in news and trade media with more than 160 employees. Through its new partnership with Alex van Groningen, the platform reaches over one million decision-makers and professionals in both business and government through training courses, events, conferences, expos, awards, executive dinners, magazines and news, and job sites.

The company says, “Our independent editorial teams inform and connect more than 1 million professionals and more than 400,000 children between the ages of 7 and 12 every month.”

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Some of the well-known brands under Sijthoff Media’s name include Adformatie, AG  Connect, Binnenlands Bestuur, iBestuur, CFO, CHRO, M&A, Alex van Groningen, NBA Opleidingen,  Amsterdam Institute of Finance, HR Praktijk, HR Academy, Kidsweek, and Samsam.

CEO Willem Sijthoff says, “Business Insider is a great brand and has built an extensive reach within the business community in the Netherlands. As a result of this new combination, we can help each other grow commercially and optimise the quality and reach of each other’s content. At Sijthoff Media 50 editors and researchers produce business news and content every day, which is very relevant for the readers of Business Insider as well. We can add additional value to advertisers and media agencies by providing new combined propositions.”


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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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