Austria’s Storyblok sees growth in US, plans to set up dedicated US entity

Austria-based Storyblok, a headless content management system (CMS) provider known for improving digital content experiences, announced a surge in its presence in the United States, marking it as the company’s fastest-growing global market.

To capitalise on this momentum in the US market, Storyblok plans to set up a dedicated US entity by January 2024. The company also intends to establish a specialised UK entity later in the same year.

“Our research shows that 75 per cent of US businesses report improved KPIs, revenue growth, and productivity since switching to a composable, headless CMS. Even with those high satisfaction numbers, only 22 per cent of US businesses are using a headless CMS for their content operations,” says Julia Doria, US sales director at Storyblok.

“The opportunity in this market is massive, and our success so far gives us a lot to build on as we help companies create better digital experiences.”

Dominik Angerer, co-founder and CEO of Storyblok, says, “Despite a difficult economic environment, our rapid growth in the US proves that businesses realise an investment in composable content management actually saves money.”

“A Total Economic Impact™ study conducted by Forrester Consulting revealed that Storyblok provided a 582 per cent ROI over a three-year period and paid for itself in less than six months. Results like that will continue to fuel our growth in the US and internationally,” he adds.

Despite its international expansion, Storyblok maintains its unique, fully remote work culture with more than 230 employees collaborating across 45 countries.

Empowering US industries with modern content operations

Storyblok provides a platform that empowers developers and marketing teams to enhance content experiences across a wide range of digital channels.

With its headless CMS architecture, Storyblok offers developers the flexibility to construct diverse applications, distribute content seamlessly, and seamlessly integrate with various services and technologies.

For marketing teams, Storyblok offers a user-friendly visual editing interface, collaborative utilities, and tailored publishing workflows, enabling them to create and expand content experiences autonomously.

Storyblok enables businesses to elevate digital experiences across the board, incorporating top-tier performance, personalised interactions, and well-optimised omnichannel storytelling.

Various US-based industries have embraced Storyblok to modernise their content operations. Notable names in this growing list include DIRECTV, Crunchyroll, Red Ventures, DW Drums, AppFolio, and BlackLine Systems.

Storyblok’s partner network also includes well-known US tech companies like Netlify and BigCommerce, along with agencies such as Americaneagle.com, CI&T, and Royal Cyber.