London-based beauty technology company, Yuv, recently appeared on BBC One’s Dragons’ Den and attracted significant investor interest.
London-based Yuv, a beauty technology company, has received a record investment offer on BBC One’s Dragons’ Den. Founder and CEO Francisco Gimenez secured joint backing from Steven Bartlett and Sara Davies, following offers from five of the six Dragons.
The deal valued the company at £25M (nearly €28.71M), with a £500,000 (nearly €574K) investment for 2 per cent equity. This marks the highest valuation and largest combined investment in the show’s 22-season run.
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Yuv Lab: Smart colour technology for professionals
During the episode broadcast on 16 October on BBC One and BBC iPlayer, founder Francisco Gimenez presented Yuv Lab, a cartridge-based professional hair colour system for salons and freelancers. The system uses AI to automate colour formulation and dispensing, removing manual mixing, cutting waste, and ensuring consistent results.
Yuv plans to scale its subscription platform and expand its presence in the global professional colour market, which is valued at over $100B.
Francisco Gimenez, founder & CEO of Yuv, says, “We are humbled and thrilled by this record-setting outcome on Dragons’ Den. To receive recognition and offers from five investors — and to secure partnerships with Steven and Sara — is extraordinary.”
“We see this as validation not only of Yuv’s technology and sustainability mission, but also of the incredible work professional hairdressers do every day. This moment belongs to them as much as to us.”
Brief about Yuv
Yuv is developing technology for the professional hair colour market through a system that combines patented hardware, AI-driven software, and refillable packaging.
The company’s main product, Yuv Lab, is a dispensing system for salons and independent professionals. It provides colour formulations through refillable cartridges managed by an app-based control platform.
Developed in Switzerland, the system is built to support customised colour creation and consistent performance while reducing product waste in salon environments.
