Berlin-based Zeotap is a customer intelligence platform (CIP) that helps brands better understand their customers and predict behaviours. It has raised an additional $18.5M (approx €15.6M) in its Series C round of funding from a data-driven VC firm SignalFire.
The investment was made from SignalFire’s Breakout Fund for growth-stage companies and is an addition to the $42M (approx €35.4M) it had raised earlier this year. This brings the company’s total Series C round to $60.5M (approx €51M).
The raised capital will be used to further invest in Zeotap’s customer data platform (CDP) and ID+ universal marketing identity products, as well as accelerate the adoption of its platform across its 14 active markets.
About Zeotap
Founded in 2014 by Daniel Heer, and Projjol Banerjea, Zeotap is a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviours, enabling them to invest in customer relationships and products that matter.
“Despite the flurry of activity in this space, when one cuts through the fluff, it’s astonishing how few solutions can actually deliver on fundamental industry-agnostic customer data requirements for brands, such as unified customer views that reflect granular consent permissions, and can power everything from real-time personalisation to Machine Learning-based analytics for better marketing outcomes. Even fewer options exist for advanced marketers to augment first-party data with curated external assets within the same platform,” explains Projjol Banerjea, founder & CPO of Zeotap.
The company enables brands to build on a nucleus of first-party data to gain new customers and grow its loyal base. Its independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to over more than 100 partners in the marketing ecosystem.
According to the company, its newly launched ID+ project empowers the marketing ecosystem of publishers, brands, and vendors alike with a privacy-compliant mechanism so that they can overcome identity resolution challenges.
The company also claims to lead in identity resolution by developing a cookieless identity solution based on the world’s largest deterministic marketing identity graph. As a founding member of the ID+, a universal marketing ID initiative, Zeotap enables its platform clients to easily gain access to this natively embedded solution to future-proof one-to-one marketing for brands and publishers, and data partners.
Regarding safety compliance, the company claims that its platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR.
Image credit: Zeotap
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