6 EU Countries, €25M funding: Dutch online florist bloomon expands to France

Amsterdam-based online bouquet delivery service and lifestyle brand bloomon is all paced up to spread its wings in Europe. After successfully launching in Belgium, Germany, United Kingdom and Denmark, bloomon now has entered French market. The Dutch company aims delivers fresh bouquets and related products to customers all across Europe.

bloomon – All you need to know

bloomon had passively entered multiple French cities for a while and claims to be a known brand. With the latest announcment, the company has now entered the market officially.

As stated in the press release, over 50 per cent of cut flowers sold in France (with a total retail market: €2.8 bn) arrives from The Netherlands. Only two per cent of total flower purchases are digital. On the other hand, traditional florists are still popular, with mostly (92%) stock via wholesale or other intermediaries.

Meanwhile, the Netherland startup, bloomon has greatly shortened this supply chain, opting to work directly with local growers to cut out the middleman. Hence, bloomon notes, their customers gain an average of five to eight days of additional bouquet freshness compared to shops or supermarkets.

“Thanks to our innovative supply chain, we can make a big difference by surprising our French customers with flowers that arrive from the fields and stay exceptionally fresh,” Patrick Hurenkamp, CEO, bloomon was quoted in the press release.

Mr. Hurenkamp further adds, “The French consumer places great importance on quality and style, and our brand finds contemporaries in similar fashion and design brands beloved by the nation.”

bloomon – Expansion plans?

As per the recent reports, bloomon has also total raised €25 million with Series B. The funding came from Fortino Capital as the lead investor and French VC Partech as a co-investor, alongside INKEF Capital.

Founded in November 2014, bloomon is now active in six European markets with further expansion planned in the hopes of doubling the number of subscribers each year.  Reportedly, the startup aims to be profitable with a €100+ million revenue in a span of couple of years.

For future updates on bloomon, stay tuned to Silicon Canals.