These are the top UK-based PR agencies for startups and scale-ups in 2025

In today’s digital world, developing a killer product or service isn’t just enough.

You need the right voices backing your story, and that’s where public relations agencies step in.

PR has become the influential machine behind many of the world’s fastest-growing tech companies.

They help them navigate media landscapes, build brand trust, and stay ahead in an ever-evolving digital climate.

PR in the AI era

But the rules of the game are changing fast. AI is changing not just the way stories are told, but also how they are consumed, frequently distorted. In light of this shift, the role of PR has become increasingly crucial.

Valentina Drofa, founder and CEO of Drofa Comms, explains to Silicon Canals, “AI has transformed how stories are shared and consumed, but it has also made trust harder to earn and easier to lose. While AI tools can flood the media space with noise and synthetic content, PR rooted in strategy and substance can shape perception. It can ensure that your message is not only heard but also understood and trusted, helping foster your company’s long-term growth.”

Benjamin Webb, Founder and MD at Deliberate PR, adds, “We’re seeing major media articles we’ve placed—like those in The Guardian, BBC, and Wired—showing up in ChatGPT results. That kind of visibility only comes from smart, deliberate PR.”

According to recent data, the global PR industry is expected to grow from $106.48B in 2024 to $112.98B in 2025, driven by a strong media ecosystem, crisis communications, and growing demand for reputation management and community engagement

Real PR vs synthetic buzz

These days, it’s easy to flood the internet with posts and fake buzz. But getting real attention? That’s a whole different game. That’s where good PR makes all the difference.

Valentina puts it, “AI-generated content may create the illusion of popularity, but a strong PR agency knows to focus on substance over empty hype when it comes to messaging. Media, investors, and consumers are becoming increasingly good at spotting what’s genuine and tailored.”

According to Valentina, the best results come from things like expert commentary, interviews with company leaders, and coverage based on real company achievements, not quick social posts anyone can write with a tool.

Benjamin adds that AI can boost PR when used the right way.

“Whilst the editorial media might be under threat from various places – AI or otherwise – this is a continuation of a 25-year trend of digital impacting news. If anything, in an era of fake hype, the trustworthiness and authority of credible news outlets have only become enhanced,” he says. 

How can the right PR agency help?

The right team doesn’t just take orders—they help shape the message. 

“A proper PR team aligns messaging with your actual growth stage,” says Valentina. “Whether it’s a funding round or market entry, timing shapes the narrative.”

Benjamin says that real results come from thinking like a journalist. “Good PR is all about news, not silly stunts or stupid surveys, and never spamming journalists.”

By advising on what makes a story newsworthy, preparing founders for interviews, and building media relationships over time, the right agency helps turn chaotic communication into a strategic asset that supports your long-term business goals.

Where tech startups go wrong with PR

Even the best ideas can fall flat if they’re poorly communicated. And according to both, Benjamin and Valentina, tech startups are still making the same avoidable mistakes when it comes to PR.

“One of the biggest missteps is jumping into PR without a clear story to tell,” says Valentina. “They focus on product specs or buzzwords, forgetting that the media wants to understand the bigger picture—problem-solving, market fit, and the team.” 

Benjamin takes it a step further, saying, “They try and mimic listed companies by using paid-for ‘news’ wires to spam journalists, with no understanding that the media requires exclusivity and that the majority of such announcements get ignored by all.”

He also warns about ignoring localisation. “They fail to appreciate the need to localise to the market that they are trying to enter. For example, the UK retail landscape is littered with US companies which launched and then retreated: failure stemming from recycling unsuitable marketing strategies from home, or alienating British journalists by applying heavy-handed, overly-commercial messaging.”

“Conversely, many European startups fail to understand just how their place of origin is a massive USP in the UK. We’ve helped many Nordic and German firms connect with British journalists by aligning their story with regional values the UK respects—like trust, quality, and innovation,” adds Benjamin.

Let’s zoom in on the UK

This brings us to the UK, one of the world’s leading startup ecosystems and home to Europe’s premier tech hub, London. Apart from the nation’s capital, cities like Manchester, Bristol, Edinburgh, Cambridge, Glasgow, Belfast, and Newcastle upon Tyne are also emerging as major tech hubs. 

Furthermore, some of the most impactful storytelling is taking place right now in the UK.

From fintech to healthtech, startups are shaping global markets. And behind many of these rising stars are smart PR agencies making sure the right narratives reach the right people at the right time.

So, if you’re a founder preparing for a major funding round, launching into the UK market, or seeking broader European visibility, choosing the right PR partner can be a game-changer.

In this guide, we’ve handpicked the top UK tech PR agencies to watch in 2025. These firms are shaping narratives, building reputations, and driving measurable impact not just in one of the world’s most competitive tech ecosystems, but across Europe. Let’s dive in.

1. Drofa Comms

Motto: Bringing financial companies and their leaders into the spotlight since 2011

Founder(s)/MD: Valentina Drofa

Team size: 30+

Founded in 2011 and headquartered in London, Drofa Comms is a public relations agency focused on supporting companies across the financial and fintech sectors. 

The agency offers services including media relations, strategic communications, thought leadership, and reputation management, with a client portfolio spanning investment banks, exchanges, digital asset platforms, and blockchain firms.

Its team comprises professionals with backgrounds in journalism, financial law, trading, and digital finance, bringing sector-specific insight to its communications work. Over the years, Drofa Comms has developed a presence across the UK and EMEA regions, working with both established institutions and emerging players.

In 2024, the agency introduced three initiatives – Women Leading the Way, Crypto Edu, and Communicate Fintech—designed to engage with key topics shaping the financial and fintech sectors and to contribute to broader industry dialogue.

Clients: BigOne, B2BINPAY, B2BROKER, B2PRIME, Curve, Mercuryo, Mind Money, XData 

2. Deliberate PR 

Motto: 99% of PR is meaningless: worthwhile clients deserve something more intelligent, more Deliberate.

Founder(s)/MD: Benjamin Webb

Team size: 30

Deliberate PR is a leading communications agency based out of London that ensures Nordic, American, and European startups and scale-ups make the news in the UK, US, and the English-speaking world. 

Deliberate supports consumer-facing concepts alongside defence tech, greentech, fintech, edtech, deep tech, cybersecurity, and hardware clients. 

Operating with a 30-strong team across the UK and the US, the company secures high-impact exposure across international business, technology, current affairs, and consumer media platforms, shows, and podcasts. Deliberate specialises in creating visibility which contributes to the fulfillment of a startup’s or scaleup’s real-world objectives: the attraction of investors, securing speaking slots at major conferences, providing sales teams with ammunition, and gaining customers.

Deliberate PR’s ideal client can legitimately contribute to emerging news stories, providing insightful commentary, meaningful user case studies, and newsworthy data. 

The agency thrives on supporting clients disappointed by previous PR agencies, showcasing the effectiveness of their strategic, news-based approach over conventional spray-and-pray methods.

Clients: Babbel, Kahoot!, Nordic Air Defence, Strise, SumUp, Oslo Innovation Week, Paebbl, 32Co  

3. CEW Communications

Motto: We challenge the traditional way of doing things to get your message out there and drive your business to the next level

Founder(s)/MD: Cathy White

Team size: 16

CEW Communications is a prominent boutique European PR agency, known for its specialised focus on tech startups and the companies that support them, including VCs. 

With over a decade of experience sharing the stories of startups and delivering strategic communications, CEW has a real passion for working closely with growing companies and making an impact. 

The team includes PR professionals across European markets and current and former journalists. 

Services offered include press office support, crisis communications, funding announcements, award entries, and events, including speaking opportunities, consultancy and training, data reports, media training, content creation, and social media management.

CEW Communications thrives on engaging with B2B tech companies ranging from pre-seed to Series C, as well as emerging and established VCs across Europe, particularly in AI, ClimateTech, DeepTech, FinTech, and Venture Capital. 

The PR firm aims to work with those who adopt a long-term perspective in building relationships with the media. 

Clients: APEX Ventures, Floww, Mondu

4. MVPR

Motto: AI-enabled public relations

Founder(s)/MD: Tom Lawrence

Team size: 12

MVPR is a software and AI-enabled PR agency that combines proprietary technology with senior PR expertise to deliver sophisticated PR strategies at approximately half the cost of traditional agencies.

The platform leverages AI-powered workflows, data analytics, and human expertise to help companies achieve measurable PR outcomes while maintaining complete transparency and control over the process.

MVPR operates on flexible month-to-month subscriptions with success-based pricing, aligning their incentives directly with client outcomes.

MVPR’s ideal clients are tech companies from seed to post-IPO stages, as well as venture capital firms, who value data-driven decisions, transparent operations, and measurable ROI.

The agency’s team brings 35+ years of combined experience from top-tier agencies like Edelman and leading brands, including Microsoft, Babylon Health, Exscientia, and Kraken.

Clients: Cosine, Aikido Security, Mindstone, SteadyPay, and other fast-growing brands

5. Black Unicorn PR

Motto: A new breed of PR and Comms agency

Founder(s)/MD: Julija (JJ) Jegorova, Mauro Battellini

Team size: 15

Black Unicorn PR is a new breed of Public Relations and Communications agency that goes beyond traditional services, working closely with its clients and acting as an in-house extension. 

The London-based company aims to help European companies gain exposure in the international media.

The ideal client for Black Unicorn PR is a bootstrapped, early-stage, or scale-up enterprise with a mission to impact the world positively, regardless of industry. Ambitious founders actively engaging in PR efforts align perfectly with the company’s vision.

Clients: Mindgard, Credolab, WeRoad

6. Ecology Media 

Motto: Helping great businesses flourish in the best PR environments

Founder(s)/MD: Georgia Hanias

Team size: 7

Ecology Media is a prominent brand and communications consultancy located in London. 

Working with strategic global partners, Ecology Media works with some of the world’s most exciting companies, NGOs, and emerging entrepreneurs.

Ecology Media specializes in emerging technologies, including fintech and climate tech, as well as brands advocating for diversity and social inclusion. The firm believes that optimal business and creative concepts thrive in conducive environments. 

Ecology Media is dedicated to crafting the right ecology for brands, emphasising audience understanding and effective online and offline communication. 

The PR firm prefers working with companies scaling technology and social impact businesses, particularly those seeking global expansion at Series B and C funding stages. With expertise in fintech, climate tech, and Web3, Ecology Media is an ideal partner for enterprises poised for significant growth and social impact.

Clients: Recharge, ProvenRun, TP24

7. CommsCo

Motto: The agency for challenger brands

Founder(s)/MD: Ilona Hitel

Team size: 12

Founded in 2013, CommsCo specialises in delivering PR campaigns to support challenger technology brands. 

The agency’s goal is to help clients differentiate themselves from competitors by creating a category for themselves or standing out in crowded markets.

CommsCo delivers rapid profile PR, marketing, and social media campaigns that drive lead generation for innovative B2B technology startups and scale-ups.

With a focus on deeptech and emerging technologies, CommsCo adopts an agile approach to support emerging companies in challenging larger industry competitors. 

The agency offers a comprehensive suite of services, including traditional PR, digital content creation, social media management, and event coordination.

Clients: Mindtech, First AML, eflow Global

8.SoContent Communications

Motto: No jumped-up tech bros please – do good, be nice, and we will nail your comms

Founder(s)/MD: Doug Hunter

Team size: 7

SoContent Communications is a global agency that has gathered a team of top-notch communicators worldwide, offering a seamless virtual PR agency experience to keep costs minimal and results exceptional. 

Operating across four continents and diverse industries, SoContent excels in press releases, crisis communication, influencer management, strategy development, messaging, funding support, and more. 

The ideal client for SoContent is a tech-for-good company with a level-headed founder who fosters a long-term relationship with the media and the agency. 

By promoting positive communication for such clients, SoContent aims to contribute to making the world a better place while achieving mutual growth and satisfaction. 

Clients: Qflow, Distil.ai, imc Learning

9. Nara Communications

Motto: We tell meaningful stories for meaningful companies

Founder(s)/MD: Nick Baines and Drew Skinner-Shah 

Team size: 20

Nara Communications is on a mission to tell meaningful stories for meaningful companies. This London-based agency aims to raise the profile of technology startups and scale-ups in the international media. 

This transatlantic communications agency is a pivotal partner for clients aiming to secure investment, attract top talent, acquire customers, and forge strategic partnerships. 

Renowned for securing media coverage in prestigious outlets like The New York Times, BBC, TechCrunch, and WIRED, Nara Communications offers various services, including event speaking slots, crisis communications, SEO, media training, narrative development, and social media support. 

The agency works with meaningful startups, scale-ups, and investors from a wide range of sectors and markets, including the United States, the United Kingdom, Germany, France, the Nordics, the Baltics, Africa, and Australia. 

Nara operates on a performance-driven pricing model, adjusting fees based on delivered results. 

Ideal clients for Nara are impactful entities in sectors like sustainability, financial inclusion, DEI, edtech, recycling, neurodiversity, and venture capital firms supporting these causes. 

A hypothetical dream client, according to Nara, would be B Lab, an organisation fostering corporate accountability through the B Corp status, aligning with its mission to support companies contributing to a better future for people and the planet.

Clients: Outward, EcoG, Powder.

10. Crest Communications 

Motto: PR & marketing for startups, innovators, and VCs

Founder(s)/MD: Rhiannon Evans-Young

Team size: 7

Based out of London, Crest PR is a communications agency that works with startups, scaleups, and venture capital firms. The agency focuses on helping early and growth-stage companies develop clear messaging, navigate media relations, and manage their public presence. With a background in journalism and strategic communications, Crest supports clients through product launches, funding announcements, and brand-building efforts. 

Clients: Thymia, Patchwork, bea fertility, juno

11. Luminous PR

Motto: Specialist tech PR agency delivering strategic communication services to support business growth.

Founder(s): Kirsty Jarvis

Based in London, Luminous PR is a communications agency specialising in the technology sector.

With over a decade of experience, the agency collaborates with tech businesses to enhance brand awareness, credibility, and customer engagement within the UK market.

Their services encompass PR and media relations, content creation, crisis communication, and digital marketing, tailored to the unique needs of technology-driven companies.  

The team consists of expert communicators and ex-journalists who are commercially aware and recognise the importance of using PR budgets effectively to create meaningful impact for a business.

Clients: Flypay, Zeux, Zensar, Ciklum

12. Tyto PR

Motto: Built to scale high-growth tech companies faster across Europe.

Founder(s)/MD: Nick Taylor

Team size: 54

Based in London, Tyto is the only PR and communications agency specifically designed to accelerate the growth of high-tech companies across Europe. 

The team consists of PR and communication experts who collaborate seamlessly to deliver impactful results for their clients. 

With a fully integrated and flexible approach, Tyto provides smooth scaling across various channels and markets, eliminating the challenges associated with managing separate agency teams.

Clients: 3D Systems, AIRSHIP, Avanade, Checkpoint