Belgium’s Bizzy raises €4M to help sales teams stop chasing leads and start closing deals

Ghent-based Bizzy has secured €4M in funding to expand its AI Sales Agent across Europe. Fortino Capital led the round.

Fortino leads growth-stage investments across European SaaS companies, with particular expertise in sales automation and data intelligence platforms.

The round also saw participation from prominent Belgian investors, including founders of Silverfin, Lighthouse, Teamleader, and Henchman from the Ghent Tech ecosystem. Existing investor Pitchdrive also reinvested in the round.

The funding will support the rollout of Bizzy’s AI Sales Agent across European markets, building on the company’s database of over 34 million European businesses and 76 million professional contacts.

Automating Europe’s business intelligence market

Founded by Hendrik Keeris and Steve Declercq in 2021, Bizzy’s platform processes lead generation for sales teams who previously spent hours manually building and researching prospect lists.

Bizzy’s AI Sales Agent identifies, qualifies, and enriches both inbound and outbound leads with contextual intelligence on approach strategies. The intelligent assistant makes autonomous decisions based on product offerings, sales strategies, pipelines, and customer bases, becoming more targeted as teams increase usage.

The AI-powered sales platform has grown into a mature scale-up with over 500 paying customers monthly and 35 employees. More than 10,000 sales professionals currently use the platform monthly to find, qualify, and research potential customers.

Co-founder Hendrik Keeris built Bizzy on the insight that sales professionals lose valuable time searching for prospects rather than building relationships.

Keeris says, “You don’t hire salespeople to spend their days building and enriching lead lists. Their focus should be on building relationships and working with customers to find solutions. That has always been our belief, and we’re now taking it further with new technologies that make it possible.”

“Our goal is clear: every sales team in Europe should be able to rely on the power of our Bizzy AI Sales Agent.”

€4M roadmap: European expansion and CRM integration

The platform integrates with most CRM and prospecting tools while maintaining proprietary business data models, positioning Bizzy amongst Europe’s largest business intelligence providers. The company has evolved from market intelligence focus towards automating complete go-to-market processes for both sales and marketing teams.

Co-founder Hendrik Keeris, says, “Bizzy automates the entire lead generation process—from identifying and qualifying to researching, enriching, and continuously following up with inbound and outbound leads. We enable sales professionals to secure high-quality meetings they can trust.”

“Together with our investors, we believe the future of sales lies in smart data and streamlined processes. The world of sales technology is evolving rapidly, and that creates an unprecedented opportunity to build the next breakthrough solution for European sales teams. We are determined to take the lead.”