Amsterdam-based Accel Club raises €151.45M in equity and debt funding

Amsterdam-based Accel Club, a company that buys and scales businesses selling on Amazon, announced that it has raised $170M (approx €151.45M) in an equity and venture debt funding round. 

Fulfilled by Amazon (FBA) roll-up firms like Accel Club are companies that acquire and consolidate Amazon third-party sellers under one business.

Investors in this round

The equity round was led by Redseed, with participation of Flyer One Ventures, while the debt round was led by a European special situations investor North Wall Capital through the firm’s dedicated e-commerce lending strategy.

According to Vital Laptenok, General Partner at Flyer One Ventures, “It’s becoming increasingly obvious that more and more consumption is going online. The e-commerce market transforms rapidly, and Accel Club is a platform that sets the stage for growth and accelerates the transformation. The team’s bold vision is the driving force behind why we are excited to support Accel Club.”

“Committed to your brand growth”

Founded early this year in February by Max Firsov and Nick Tuzenko, the strategy of Accel Club is to build, buy and boost growth of e-commerce brands leveraging the technology, tools, and resources of its platform.

The сompany claims to offer tailored terms and proposals for a smooth acquisition process, providing independent online merchants an opportunity to unlock significant value from their businesses. 

Max Firsov says, “We see how quickly the e-commerce market is changing, when classic Consumer Goods Companies are losing online space to small independent brands that provide the same or even more value for customers with their products. We are building a global tech-driven consumer products platform that will offer significant value to millions of customers across the globe by leveraging our expertise in technology, marketing, operations and supply chain.” 

Besides Amsterdam, the company has offices across Europe, the US, and China. Currently, Accel Club focuses its operations primarily on the US market and expects to expand to European and Asian platforms in the future.

Accel Club witnessed a strong growth throughout the year. In only nine months since its inception in February, the company has reached tens of millions of dollars in annual recurring revenue, while expanding the team to approximately 100 employees.

Founders’ background

Max Firsov, CEO at Accel Club, is a serial entrepreneur with more than 15 years of experience in e-commerce. He was the founder and CEO of Yandex.Eats and Head of Yandex’ food-tech services (Y.Eats, Y.Lavka, Y.Chef) – a food-tech marketplace in the CIS. 

Nick Tuzenko, MD at Accel Club, is also a serial entrepreneur with a background in management consulting. Prior to Accel Club, Tuzenko worked at Boston Consulting Group and as MD at Busfor, a bus transportation marketplace that was acquired by BlaBlaCar in 2019.

Tuzenko says, “In the past we built successful e-commerce businesses, which ended up becoming leaders in their local markets. This experience provided invaluable insights into the way e-commerce merchants operate and what difficulties they face on a daily basis. This knowledge allows us to efficiently structure our transactions, and to swiftly unlock value post integration.”