Amsterdam’s Agurotech bags €2.25M funding from Navus Ventures, ROM InWest, others

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On Tuesday, Amsterdam-based Agurotech, a startup that offers farming solutions, announced that it has raised €2.25M from Navus Ventures, ROM InWest, and Rabo Ventures.

Navus Ventures, is a venture capital company, part of a family office affiliated with Lely, focused on high-tech startups and scale-ups that enable sustainable transitions in food and energy. 

Navus operates without investment or exit pressures, investing in both typical venture capital setups and longer-term projects.

Jaap Zijlstra, Navus Ventures says, “Since our initial investment two years ago, Agurotech has developed and delivered great technology that is helping farmers to get practical insights and tangible results from their farm’s data, leading to a customer base of hundreds of farmers across Europe.”

Fund utilisation

The Dutch company will use the funds to accelerate its international growth and help make the global food system more future-proof.

Additionally, the investment will allow Agurotech to expand internationally at a faster pace starting with Spain and Italy.

Besides, Navus Ventures, Rabo Ventures, and ROM InWest aim to further support the digitisation of agriculture and promote more efficient use of resources in the sector through investment.

Sara Schaafsma, Investment Manager at ROM InWest, shares, “By supporting farmers in managing soil moisture and other cultivation conditions more effectively, Agurotech plays a crucial role in future-proofing the agricultural sector and tackling challenges like climate change and food security.”

Pieter van der Meché, Head of Rabo Ventures, adds, “By leveraging smart agriculture tools and optimising water use, Agurotech empowers farmers to achieve greater efficiency and sustainability.”

Agurotech: Optimising the irrigation process

Founded in 2020 by Joelle van den Brand and Lilia Planjyan, Agurotech aims to help farmers with information and ideas to aid in the more effective use of resources like water. 

It creates, manufactures, and distributes custom hardware and software products like sensing technology, weather systems, and software.

The software provides farmers with real-time insights into soil conditions, local weather, and AI-powered predictions.

“Our system has been proving for nearly five years that farmers can grow more effectively with the help of our hardware and software,” says Van den Brand. “Optimising water, frost protection, fertigation, pesticides, and crop protection usage also contributes to more sustainable agriculture.”

Through its products, the company assists farms in streamlining the initial process by using resources more effectively and sustainably. Currently, the company is active in 18 countries. 

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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