Is your company embracing AI or falling behind?
This question is dominating every organisation and is the key question in every boardroom and conference room. While AI was always on the cusp of upending everything, not many saw it dramatically change our lives in such a short period. For businesses, the arrival of AI has been a wake-up call to not only adopt AI but rethink their digital transformation goals.
The reality is that businesses have only now begun to look at digital transformation as a strategic initiative and not just another cost centre. For many, it has become a critical focus, with approximately 77 per cent of companies having initiated their digital transformation journey and according to BCG, business leaders expect 60 per cent higher AI-driven revenue growth and nearly 50 per cent cost reduction by 2027.
However, only about 35 per cent of these organisations have successfully achieved their digital transformation objectives. This disparity highlights the challenges facing many companies, says Roman Rimsa, Managing Director at Sigli, an AI and data-driven digital product development and digital transformation company. The challenge of fully realising the benefits of digital initiatives has reached a crescendo with the arrival of artificial intelligence (AI).
AI to address digital challenges
The expertise of Sigli lies in delivering tailored solutions for digital transformation. Max Golikov, Sigli’s Chief Business Development Officer, told Silicon Canals that they see digital transformation as a collective challenge, be it engineering, technical or business.
By making AI the cornerstone of its digital transformation strategies, Rimsa argues that it can better understand the challenges and help its customers overcome those challenges. “We leverage AI to analyse vast datasets, uncover actionable insights, and automate complex processes,” he explains.
This approach enables Sigli’s clients to enhance operational efficiency, personalise customer experiences, and drive innovation. Rimsa tells me many of their clients encounter several challenges while implementing AI-driven digital transformation. The chief among them is data quality and accessibility, which means ensuring that data is accurate, comprehensive, and readily available for effective AI applications.
They also face challenges integrating with existing systems, since legacy infrastructures are usually complex and resource-intensive. For businesses, talent acquisition and change management are also a challenge. There is a notable shortage of professionals skilled in AI and data analytics and organisations often face resistance to change, which is particularly true for newer technologies like AI-enabled processes.
Sigli sees AI as an indispensable technology in addressing digital challenges and the company provides end-to-end support, from data strategy development to system integration and staff training, to ensure an effective transformation journey. By integrating AI with cloud technologies and data analytics, Rimsa says they have created comprehensive solutions to address the unique challenges of businesses in the Benelux and the UK.
Is AI still in its infancy?
A common argument about AI is that it is still in its infancy. While it has escaped the labs and made a real impact through chatbots, search, and other tools, many argue that AI is still in the early stages of development. Rimsa sees it differently. He says it is unequivocally true that AI technology is rapidly advancing, and we are in the early stages of “fully understanding and harnessing its potential.”
He argues that this nascent state of AI presents businesses with opportunities and limitations. The opportunity, he says, comes in the form of a first-mover advantage with early adoption of AI offering a competitive edge to optimise operations and offering innovative products or services. The second opportunity comes in the form of continuous improvement, with early adoption allowing companies to iteratively refine AI applications, leading to more effective and efficient solutions over time.
What about limitations? Rimsa says uncertain outcomes are the biggest limitation of AI at this stage. “The evolving nature of AI means that outcomes can be unpredictable, requiring ongoing monitoring and adjustment,” he adds, before explaining the lack of established frameworks also poses challenges in ensuring ethical AI use and compliance with emerging regulations.
Evolution of the digital transformation industry
In many ways, AI and digital transformation are directly proportional. One is advancing rapidly, while another is evolving continually. The biggest trend here is increased adoption of AI and machine learning, says Rimsa, adding that organisations are increasingly leveraging AI to drive decision-making and automate processes.
There is also an emphasis on data privacy and security due to growing concerns over data breaches, and companies are prioritising robust security measures and compliance with data protection regulations. The cloud is no longer an IT decision alone but is becoming competitive edge while companies are also utilising digital tools to better understand and meet customer needs. This, Rimsa explains, enhances engagement and loyalty.
As a company, Rimsa further adds that Sigli is continually adapting its services to provide innovative solutions that meet the evolving needs of its clients. The company is also positioning itself as a strategic partner for organisations seeking comprehensive digital transformation.
Innovation and Growth
Sigli is combining values, AI, and tech to drive change in the digital transformation industry, and it is possible because of its approach, which includes customised solutions, expertise in emerging technologies and commitment to client success. By developing tailored strategies that align with each client’s specific goals and industry requirements and prioritising clients’ success, Sigli can ensure that its solutions deliver measurable value and drive sustainable growth.
Underpinning the success of Sigli is its focus on innovation and growth. Rimsa explains that by fostering a culture that encourages creative problem-solving and continuous learning, they can develop innovative solutions that address complex business challenges.
“Our focus on growth ensures that we can scale our services to meet the expanding needs of our clients, particularly in the dynamic markets of the Benelux and UK regions,” he elaborates.
01
destream: Building the financial backbone of the creator economy