AI in Business: How Soft2Bet Balances Innovation and Ethics

AI has fundamentally changed how businesses operate and Soft2Bet, being all about innovation, jumped in on this trend as soon as it emerged. AI has become commonplace in daily life, from customer service chatbots to content recommendations. However, an ethical dilemma has emerged as businesses like Soft2Bet feed AI with overwhelming amounts of data.

Should AI be allowed to learn and evolve from copyrighted information?

Despite the controversy, businesses have forged full steam ahead with implementing AI. While the legal details are being sorted out, AI has already shaped the present and future of business. In this article, we discuss practical applications of AI, the surrounding controversy and how companies like Soft2Bet can use AI ethically.

AI in Business Today: Practical Applications

AI is a core component of business today, no matter the industry or use case. Soft2Bet, for example, uses it to streamline tasks, cut costs, and innovate its offerings. According to a report by McKinsey, 78% of survey respondents said their business uses AI in at least one business function, up from 72% in 2024 and 55% in 2023. Following this trend, AI’s reach will cover all industries. 

Here are a few real-life examples of AI in use:

• Content and media: Streaming platforms, news websites and social media websites all use AI algorithms to recommend content, enhance user experiences and drive subscriptions or sales. If Spotify has recommended an album similar to your favourite band, that’s because AI and machine learning have studied your preferences and behaviour. Another example is companies like Soft2Bet, which use AI-powered personalised content recommendations to keep users engaged with their products.
• Retail and e-commerce: Similar to content platforms, online retailers implement AI to understand what products you view, purchase or save. They can then upsell you on relevant products. 
• Customer service: AI chatbots have significantly freed up business resources and allowed them to streamline their workforce. Websites, applications and platforms can use AI chatbots to help users answer regularly asked queries and then refer them to a human agent should they escalate the problem. This automated process helps agents focus on more pressing issues and can elevate the business’s reputation.

These practical applications demonstrate that AI isn’t just a thought for the future; it’s a key tool for businesses today. As the technology develops, it’s not an issue of whether businesses use AI or not; it’s about how to use it ethically and responsibly.

The Ethical Dilemma

Although AI has helped businesses grow and innovation soar, its ethical issues have far-reaching implications. A large concern is how AI is trained. Currently, these models and algorithms learn from already published content, such as books, webpages, blog posts, videos and more. Most of this data is copyrighted content, so who is giving AI permission to learn from it? For a company the size of Soft2Bet, if AI is used blindly, this could spell disaster.

Another concern is how AI handles this data. If companies can use AI to track customer behaviour or learn their preferences, then there could be a breach of privacy if the customers don’t consent to this collection and analysis. Additionally, whose hands is this data in and what could they do with it? This is why it’s essential that companies like Soft2Bet provide education on AI.

Slowly, as governments and regulatory bodies become more accustomed to the widespread usage of AI, we are seeing stricter regulations and tighter controls on the collection, processing, and analysis of personal and copyrighted data. Some companies also pledge to adopt ethical AI practices and be more transparent about collecting and using data. Soft2Bet is one such company that intends to use AI with the utmost integrity.

Ultimately, the goal is to find a balance between innovation and ethics. Businesses want to grow and evolve, but only if they can do so ethically and with customer privacy in mind. Soft2Bet’s team has watertight security, which can’t be compromised through ignorance of AI practices.

Maximising Business With AI-Driven Personalisation

Despite the challenges, many companies like Soft2Bet are finding ways to implement AI responsibly while encouraging innovation. One such company is Soft2Bet, which uses AI to process data and personalise content to enhance the user experience.

The company strictly follows GDPR, allowing users to opt out of data collection. However, by analysing this user behaviour, Soft2Bet can analyse large amounts of data in real time and make quick adjustments to its offerings. It can look at preferences, past interactions, and engagements to fine-tune recommendations, making the platform more dynamic and responsive.

Instead of a one-size-fits-all approach, AI can process large amounts of data, allowing businesses to tailor their services to individual customers. AI can enhance efficiency and improve the user experience when used ethically and responsibly.

According to the “Generative AI Market Report 2025-2030” by IoT Analytics, “the generative AI market surpassed $25.6 billion in 2024, driven by rapid adoption and the increasing integration of AI capabilities across industries.” Therefore, it’s crucial for businesses like Soft2Bet to stay at the forefront of innovation and update themselves on emerging AI-related technologies to capture a larger market share. Additionally, McKinsey’s study compounded on this gen AI market growth, stating that 71% of respondents reported their organisations regularly use the technology in at least one business function, up from 65% in 2024.

As more companies keep AI at the core of their operations, they will focus on complying with evolving regulations while using AI to maximise business potential. Companies will continue to stay up to date with customer privacy laws, industry regulations, and evolving technology to ensure that AI can benefit both the business and its users.