Amsterdam-based Mews, a hospitality technology company, announced a new milestone in its mission to embed AI into the hotel guest experience.
The company’s AI Smart Tips feature, designed to give hospitality teams instant access to rich guest insights, is now viewed more than 5M times per week across its global customer base.
With AI Smart Tips, the staff sees a clean, centralised summary of each guest’s key details from booking preferences and housekeeping comments to behavioural patterns from past visits.
It’s all compiled and surfaced right where teams need it most — in the guest profile and reservation calendar.
The result: faster insights, fewer missed opportunities, and consistently exceptional service.
How do AI Smart Tips work?
The company’s AI-powered feature centralises key guest insights in real-time, enabling hoteliers to deliver personalised service at scale.
Central summary – A concise, AI-generated snapshot appears in both the guest profile and calendar, integrated where teams already work.
Ever-improving insights – Staff can add simple notes (“guest likes bananas”), which AI highlights on future visits, ramping up personalisation over time.
Cross-department use – It can be accessed by the front desk, housekeeping, concierge, and anyone helping guests, ensuring every staff member can deliver tailored service.
Stories from the floor
At Boardwalk Boutique Hotel Aruba, a 49-room family-run oasis in a former coconut plantation, AI Smart Tips has fundamentally changed how their team operates.
“Our guest experience is our loyalty program. That’s what our guests come back for,” says Trisha Reinkemeyer, Assistant Hotel Manager at Boardwalk Boutique Hotel Aruba. “With AI Smart Tips, our staff sees everything they need in one blink of an eye. The bananas our housekeeping team noticed in a guest’s room? The system remembered, so we made sure to leave bananas in their room during the next day. It’s those small details that put a smile on their face.”
For Robin Schluter, Owner of Auberge St Pol in Belgium, AI Smart Tips has transformed the guest welcome experience.
“The AI Smart Tips feature in Mews has revolutionized how we greet returning guests, adding a personal touch to each interaction. The feature has streamlined our operations and enhanced our ability to deliver top-notch service to every guest,” says Schluter.
Designed for the way teams work
AI Smart Tips is built into the guest profile and reservation calendar — the places hotel teams use most, claims the company.
This means no extra tools or steps, just instant access to key guest details.
Mews claims that it saves hours of back-and-forth between systems and helps every team member, from front desk to housekeeping, deliver personalised service with ease.
Mews: Streamlining hotel operations
Led by Matt Welle, Mews has developed Mews Hospitality Cloud to streamline operations for modern hoteliers, transform the guest experience, and create more profitable businesses.
The company’s clients include BWH Hotels, Strawberry, The Social Hub, and Airelles Collection.
The company claims to have over 5,500 customers across more than 85 countries.
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