Amsterdam-based NORBr, a Payment Infrastructure as a Service (IaaS) provider, announced on Monday that it has raised €3M in funding led by Alstin Capital. Previous round lead investor Portfolion also participated in the round.
The company will use the funds to support expanding its omnichannel solutions, including advanced features for managing payment terminals, operational efficiency (payops), and compliance.
The Dutch company will also use the funds to support targeted hires in key areas to expand platform capabilities and enhance client support.
“We’re committed to growing the business while keeping the team lean, which means being intentional about hiring. We prioritise people who focus on automation and scalability instead of manual execution. With the rise of AI, we see a major opportunity to grow efficiently while staying agile,” says Nabil Naimy, CEO of NORBr, to Silicon Canals.
“That said, not everything can or should be automated. Providing personalised support and advice remains central to our approach. That’s why we’re hiring business-focused roles like customer success specialists, technical support experts, and copywriters to deliver premium service and help clients maximise the value of our infrastructure,” adds Naimy.
On the product side, the company is investing in automation, particularly in quality testing and development. It’s seeking experienced developers and product owners to streamline workflows and enhance its platform to support this.
NORBr: Addressing the classic “build or buy” dilemma
Led by Nabil Naimy, NORBr offers flexible, no-code solutions supporting diverse payment methods, to advance operational efficiency and streamline compliance.
The Dutch company aims to address the substantial development costs and long timelines that create barriers for operators aiming to modernise or launch payment solutions.
“Our team has over a decade of experience developing payment platforms. Creating a payment service provider (PSP) involves significant investments in R&D, operations, and compliance, and many operators struggle with technical debt and managing their roadmaps,” says Naimy.
“When launching or upgrading a platform, they encounter the “build or buy” dilemma. Building takes years and millions of dollars, while buying means selecting between stable but rigid legacy systems or newer providers that may lack reliability,” he continues.
And here’s where NORBr comes into play!
The platform integrates seamlessly with payment service providers (PSPs) and acquirers, allowing clients to manage diverse payment channels with ease.
The company’s Mapper tool enables merchants to connect with multiple PSPs and integrate new partners in days instead of months.
Consequently, it removes the need for additional technical resources, enabling quick onboarding of new payment providers across both in-store and online channels.
The company’s adaptable routing capabilities offer faster market access and increased resilience in managing payment flows.
Payments industry, challenges, and NORBr’s solution
The payments industry is generally complex and interconnected, with payment operators playing a vital role.
They help connect consumers, merchants, banks, card networks, acquirers, and regulators, all while navigating technology, compliance, and changing user needs.
However, in the past 20 years, the workload for payment operators has increased due to stricter regulations like anti-money laundering (AML) laws, data protection measures like GDPR, and standards such as PCI DSS.
These requirements add complexity and require more resources to manage effectively, along with fraud prevention and customer support advancements.
“What was once a straightforward process is now a highly complex ecosystem that demands advanced tools, robust processes, and specialised teams to meet growing expectations for security, efficiency, and reliability,” he states.
“Our solution provides clients with a ready-to-distribute payment platform designed not only to meet merchants’ current expectations but also to anticipate future needs. With broad payment method coverage, advanced features, and a flexible architecture, our platform helps clients stay ahead of industry trends. It supports rapid adaptation to new technologies and changing consumer behaviours while reducing operational overhead, allowing clients to focus on growth and differentiation in a competitive market,” he adds.
NORBr’s business model, revenue & growth projection, and more
NORBr provides Payment Infrastructure as a Service (IaaS) through a subscription-based model that simplifies the building, maintenance, and scaling of payment platforms.
Clients pay a monthly fee that covers activation, maintenance, updates, and 24/7 monitoring and support, eliminating the need for large upfront investments.
“For about the cost of two full-time employees, they gain access to a fully functional, multi-tenant payment platform that efficiently handles high transaction volumes and offers robust reporting tools for quick data analysis,” adds Naimy.
Additionally, the platform is flexible, allowing easy integration of new payment providers. Existing provider connections enable integration in seconds, while new providers take only a few weeks.
“Our 24/7 monitoring and alerting systems ensure any potential issues are identified and resolved promptly, providing peace of mind and uninterrupted service. This combination of cost control, adaptability, and reliable support empowers clients to focus on growth and meet market demands,” he explains.
Talking about the revenue and growth projections for the next 2 to 3 years, Naimy says, “We’ve proven our model works, and we’re confident we can grow profitably. By staying focused and continuing to deliver for our clients, we’re on track to reach €10M in annual recurring revenue (ARR) by the end of 2027.”
“We’re also working on exciting new products that will open up new opportunities and further drive our growth,” he adds.
Supporting a wide range of industries and markets
The Amsterdam-based company currently serves a growing roster of clients, including prominent luxury brands, health-focused companies like Welltech, and financial service providers such as Equals Money and OnRamp.
“Our technology powers several payment platforms across Europe, the UK, and Asia, supporting a wide range of industries and markets. Operating under a white-label model, our payment infrastructure enables clients to maintain their unique brand identity and competitive edge. Many of our clients value this discretion, preferring to keep their operational advantages confidential,” states Naimy.
According to Naimy, these clients rely on NORBr’s advanced infrastructure for seamless payment processing, data insights, omnichannel, and API-first capabilities.
“We handle the complexities—from integration to processing and reporting—so our clients can focus on scaling their business,” he adds. “In just two years of commercial activity, our infrastructure has scaled rapidly, processing millions of transactions annually. This growth reflects the reliability, scalability, and adaptability of our platform in meeting the needs of sophisticated clients.”
The investor
Alstin Capital is a Munich-based early-stage venture capital fund focused on B2B software. The VC invests in fast-growing Seed and Series A B2B software companies across Europe.
Andreas Schenk, Principal at Alstin Capital, says, “We are thrilled to support such an experienced team in building the next generation of payment infrastructure. This is evident in their enterprise-level technology and impressive customer base. The no-code, omnichannel solution offers two key advantages: Firstly, it enables the fast and secure integration of new payment service providers worldwide, both in physical and online retail. Secondly, NORBr’s infrastructure facilitates the modernisation of legacy systems. We couldn’t be happier to have such a talented team in our portfolio.”
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