Ex-Adyen co-founder’s Tebi lands €30M to give hospitality the OS it never knew it needed

Amsterdam-based Tebi, an all-in-one hospitality operating system that helps businesses evolve, has secured €30 million in Series B funding led by Alphabet’s CapitalG. The Dutch company is looking to expand its all-in-one operating system for hospitality and retail businesses.

Born out of a simple POS app built by Arnout Schuijff for his friend’s bar in 2012, the idea has transformed into an OS for hospitality industry. Launched by Schuijff and Rob Vonk from Adyen in 2021, the startup has now raised a total of €56M across funding rounds. This follows its €20M Series A led by Index Ventures in October 2024.

Capital utilisation

The funding will accelerate Tebi’s international expansion, beginning with the UK market, while supporting the growth of its team from 35 to 70 employees. The company is focusing on building “best-in-class” product, engineering, and operations capabilities to serve hospitality businesses across multiple European markets.

The round attracted participation from existing investor Index Ventures alongside lead investor CapitalG. Tebi has achieved significant traction with merchants in the Netherlands, already processing nine figures annually, demonstrating strong market validation for its unified platform approach.

Addressing Europe’s €500B hospitality software gap

Tebi’s platform unifies point-of-sale, payments, reservations, kitchen displays, inventory, and bookkeeping around a real-time accounting backbone.

The European hospitality market presents a significant opportunity, with over 1.5 million SMEs in the food and beverage service industry generating €500B+ in annual sales. However, only 39 per cent of restaurants leverage a point-of-sale application compared to over 95 per cent in the US, due to legacy payment terminals handling approximately 76 per cent of SME payment volume according to UBS research.

Unlike competitors such as Toast, Tebi differentiates through its all-in-one financial operating system, specifically designed for independent hospitality businesses, integrating key functions into a single, mobile-first platform with enterprise-level functionalities.

From Adyen co-founder to hospitality transformation

CEO Arnout Schuijff brings over 20 years of payments experience from co-founding Adyen and Bibit, whilst CTO Rob Vonk provides technical leadership from the same background.

The executive team has been strengthened with the addition of COO Aki Tas, former head of business strategy and operations at Notion, and CCO Patrick Studener, former COO at Wolt and previous head of European expansion at Uber.

CapitalG, Alphabet’s growth equity fund, has extensive experience backing enterprise software companies, whilst Index Ventures has a strong track record in European fintech investments.

“Here’s what drives us: Hospitality owners don’t open their doors because they love integrating five different software systems or wrestling with manual inventory counts at 2 AM. They do it for the craft, the community, the look of delight in the customers’ eyes when they have an amazing evening,” says Arnout Schuijff.

“We couldn’t imagine a better person to lead Tebi than Arnout. Beyond the obvious ‘founder-market fit’ he brings from his 20+ years of payments experience co-founding Adyen and Bibit, he is also incredibly thoughtful, intentional, customer-centric and focused on building for the long-term,” adds Alex Nichols from CapitalG.

€30M roadmap: 70 employees and UK expansion

Following its €20M Series A round led by Index Ventures in October 2024, Tebi has showcased strong growth momentum, with merchants processing nine figures annually. The company’s technical architecture features “subledgers” – independent, communicating ledgers that can scale from single invoices to enterprise-level operations.

With AI-powered onboarding enabling businesses to get running in minutes and intelligence woven throughout the platform, Tebi is targeting rapid expansion beyond its successful Netherlands base into the UK market and additional international markets.