Berlin-based startup Grover launches its own e-scooter model on a monthly subscription basis

Mobility post the coronavirus is an important topic, which is still being figured out. However, solutions for last mile connectivity are now being introduced. From electric bicycles to e-scooters, there are a host of options available for a safer last-mile commute. The Berlin-based startup Grover rents out consumer electronics and they recently started offering e-scooters as well. Now, the company has gone a step further to launch its own-branded e-scooter.

GroverGo: Monthly e-scooter subscription service

Since lockdown is now lifted, e-scooters are now making a return to the European micro mobility scene. The startup Grover is also offering its new e-scooter that is aimed at providing a personal mode of transportation that enables people to practise social distancing and avoid enclosed spaces. The new model was launched after Grover used customer survey insights to discover that monthly e-scooter subscribers use their scooters for daily, essential trips rather than spontaneous and leisure rides. 

Grover’s new e-scooter has a 25km range to enable daily short and medium-length trips to and from work or university. It weighs just under 13kg, is foldable and can be stored away as well. Grover’s e-scooter is available on Grover.com starting at a monthly subscription fee of €24,90 when one selects the 12-month subscription plan. It will be delivered to the customer’s door. Grover assures that like all its rental products, subscribers are on the safe side in case of accidental damage as ‘Grover Care’ is said to cover 90 percent of the repair costs.

“In the past months we’ve seen that compact, light-weight e-scooters with slightly shorter ranges are popular amongst our subscribers,” says Grover’s CEO and Founder Michael Cassau. “Grover’s e-scooter is our answer to people’s changing mobility habits. Especially now, post-coronavirus, our e-scooter is the perfect alternative to public transport and the well-known pay-per-ride services, allowing subscribers to go beyond the last mile and reach their daily destinations quickly and conveniently, all while avoiding shared spaces or surfaces.”

Focussing a bit more on e-scooters

Grover is a Berlin-based startup that was founded by Michael Cassau, which was launched back in 2015. The company offers a pay-as-you-go subscription model for various tech consumer products. Back in January this year, the company closed a new asset-backed financing deal, to bump up its total funding to €250 million and said that the new funds will be used to expand the company’s product range and purchasing assets. 

After offering e-scooters of other manufacturers on a subscription basis, the company is now focussing a bit more on the segment with its own e-scooters. This makes sense since e-scooters demand can be expected to shoot up in a post covid world.