Berlin’s Talon.One raises €114.7M to scale its platform for promotions, loyalty and gamification

Berlin-based Talon.One, a loyalty and promotions platform, today announced it has secured $135M (approximately €114.7M) in the latest funding round.

The funding round was led by Silversmith Capital Partners, a Boston-based growth equity firm, and Meritech Capital, an investor known for backing category-defining companies such as UiPath and Salesforce.

Existing investor CRV also participated in the round, reports Sifted.

The German company will use the funds to accelerate the ongoing innovation of its platform and strengthen its market position in the US, UK, Europe, and APAC.

Additionally, the investment will focus on delivering AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.

Talon.One: Helping companies with promotions, loyalty and gamification

Founded in 2015 by Christoph Gerber and Sebastian Haas, Talon.One helps brands design and manage personalised promotions, loyalty programs, and gamified incentives to reward high-value customers and drive repeat purchases.

“What sets the business apart is its holistic offering,” Gerber says to Sifted, “while many competitors support either promotions or loyalty, Talon.One connects promotions, loyalty, and gamification.”

Talon.One serves over 270 enterprise clients across the US, Europe, and Asia, including Adidas, H&M, Costa Coffee, Sephora, Ticketmaster, and Nordstrom.

The platform empowers companies to build profitable, customised incentives using any first-party data while maintaining enterprise-grade security and compliance.