Bolt, TransferGo investor backs Finnish wearable startup Oura Ring: Know more

Tallinn, Harjumaa-based Siena Secondary Fund, an investment fund, announced on Wednesday, August 23, that it has made its first deal in Finland by acquiring a stake in Oura Ring, a sleep-tracking healthtech company.

Previously, Siena Secondary Fund acquired stakes in several well-known scale-ups such as Bolt, Testlio, Starship Technologies, Veriff, Kry, TransferGo, Printify, and Booksy.

Oura Ring: Pioneering health and wellness

Founded in 2013 by Kari Kivelä, Markku Koskela, and Petteri Lahtela, Oura Ring is a smart ring fitted with sensors to measure users’ sleep patterns, track their activity, and measure their body temperature.

The smart ring provides users with actionable insights to optimise their health and performance. 

Oura Ring says it is trusted by more than 1M consumers worldwide, from housewives to celebrities like Prince Harry, Kim Kardashian, Shaquille O’ Neal, and many others. 

During the COVID outbreak, the device was used by the NBA for early detection of the virus, claims the company.

Siena Secondary Fund

Siena Secondary Fund provides liquidity for early investors, founders, and employees of high-growth startups from the New Nordic (Baltics & Finland) region. 

The investment fund targets companies that are usually post series A, have a solid business model and are still in the high growth phase (YoY growth +30% or more). 

“We are thrilled to be part of the Oura Ring journey, a company at the forefront of revolutionising personal health and wellness,” said Rain Tamm, General Partner of Siena Secondary Fund. 

“Being a dedicated user of the product for several years myself, I believe that Oura Ring’s commitment to data-driven insights and its exceptional product offering aligns perfectly with our vision for the future of healthcare technology. This investment signifies our belief in the company’s ability to drive positive change in people’s lives,” adds Tamm.