UK-based Web 3.0 consultancy brandXchange acquires content marketing expert AIM

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London-based brandXchange, a web 3.0 consultancy, announced on Wednesday, March 1, that it has acquired AIM Content Marketing and Public Relations (AIM), a health, fitness and leisure agency.

The acquisition of AIM comes after brandXchange raised strategic funding last week from global cloud infrastructure supplier Radian Arc.

Founded in 2017 by Rebecca Douglas, AIM creates content for a variety of companies, brands, and businesses across many industries and internationally. 

The company collaborates with teams to develop and distribute engaging content to motivate clients and consumers at every stage of the purchasing cycle.

“AIM” of this acquisition

BrandXchange believes that the demand for Web 3.0 solutions is growing as we move to a digitally-driven economy. And this acquisition will allow the UK-based company to use the experience of AIM in content creation and help companies utilise Web 3.0, including the creation of NFTs and the introduction of tokens, among other things.

Andy Hall, CEO of brandXchange, says, “This acquisition will bring into brandXchange a talented group of professionals with proven experience in both Web 3.0 and traditional marketing and content creation.”

“The team’s experience and expertise will be invaluable in expanding our wellness ecosystem and providing effective content, comms and marketing solutions to our brand clients. The combination of AIM’s team and our global team of experts will enable the global wellness market to capitalise on the Web 3.0 opportunity, profitably,” adds Hall.

Rebecca Douglas has been appointed the chief marketing officer of brandXchange.

She says, “We’ve been fortunate enough to be involved with the Web 3.0 movement for some time and recognise the incredible opportunities open to brands. Engaging Generation Z and the digitally native Alpha Generation requires a rethink of how brands approach and measure the success of content marketing services.”

“The combination of brandXchange and AIM positions our integrated business at the centre of how the global wellness economy and our brand clients will capitalise on this opportunity.”

About brandXchange

Founded in 2022 by Andy Hall and Ben Frichot, brandXchange is a Web 3.0 consultancy that offers strategy and services to assist brands in generating new income sources, expanding their communities, and making the switch to Web 3.0.

“We help brands bring their ideas to life – profitably aligning marketing objectives with available Web 3.0 opportunities through partnerships, virtual worlds and access to targeted communities,” says brandXchange.

The company offers new distribution channels, customers, and business opportunities locally, regionally, and internationally. It does that through a portfolio of Web 3.0 service offerings that includes community development and management, content creation and metaverse development (including NFTs), marketplace integration, and token enablement.

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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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